How to Boost Conversions in the Finance Vertical: Troubleshooting Guide
The Finance vertical has always stood out as one of the most lucrative – and, simultaneously, one of the most competitive – niches in performance marketing.
But in 2025, many advertisers have noticed something troubling: conversions are dropping, classic ad approaches with all those “click here for free money” no longer perform the way they used to, old traffic sources cannot boast of high efficiency anymore…
So, what’s going wrong? And more importantly, how can you fix that?
Together with Oleksandr Shovkun, Senior Team Leader of the Accounting Team at PropellerAds, we’ll help you troubleshoot your campaign performance and share actionable strategies to improve your Finance offer conversions. Whether you’re promoting trading tools, bank cards, or new tokens, this guide will steer your campaigns in the right direction.
Traffic sources that work for Finance
1. Push notifications: still a powerhouse
Push ads remain the top-performing format for Finance offers in PropellerAds. But here’s the secret: your Push creatives must be specific, valuable, and emotionally engaging (and relevant, of course!).
Tips for crafting converting Push notifications:
- Include clear and convincing CTAs:
“Apply for a credit card and get a $100 bonus today!”
“Open your free card and earn rewards instantly!”
“Early access to the token of the new generation – register now!”
- Always highlight bonuses or perks available in the offer
- Share real-life success stories – for example:
“See how Anna earned $3,200 from a single token purchase in under 30 days.”
Push notifications are ideal for:
- Attracting attention quickly
- Testing new offers
- Filtering out users with low conversion potential early in the funnel
Pro Tip: If you promise something in your Push, mention it again on your pre-lander. Consistency builds trust.
2. Telegram Ads: fresh and crispy
Telegram Ads (traffic from mini apps) is a must-test format for Finance offers, especially those related to tokens, coins, and trading.
“Telegram is perfect for Finance because it already hosts communities of financially-minded users. So with ads crafted right, you are not interrupting – you’re joining the conversation,” says Oleksandr.
Winning Telegram strategy:
- Lead users to a Telegram group or bot
- Keep users inside the Telegram ecosystem as long as possible (it builds trust, since most users prefer staying within familiar ecosystem)
- Flows that also work:
Bot/group >> Product
Group >> Pre-lander >> Product
Oleksandr says, “Even though you are free to experiment, we insist that the most successful promotions in Telegram definitely are those focused on Telegram products, like coins.”
3. Survey Exit: our exclusive format
This format delivers traffic from surveys – many of them Finance-related – which means you’re reaching users already interested in the topic.
Perfect for:
- Offers that need qualified traffic
- Educational or informational Finance products
4. Popunder Ads
Popunder is often overlooked, but “works especially well when used with a pre-lander that warms up users before sending them to your offer or registration page”, as Oleksandr says.
5. Demographics & Interests Targeting for Push and Survey Exit
PropellerAds offers a custom Finance audience as part of its targeting tools for Push and Survey Exit. Use this to reach users more likely to convert – whether traders, loan seekers, or budgeting enthusiasts.
Optimize your funnel flow and make it smooth
Another common reason for low conversions? A flow that’s too long, confusing, or demanding.
“If your registration form asks for too much, you’ll scare users off. But if you ask for too little, the traffic quality may drop. The key is balance,” explains Oleksandr.
Tips for fixing your funnel flow:
- Remove non-essential fields from forms
- Make sure each step in the funnel is fast, intuitive, and mobile-friendly
- For Telegram-based offers, consider replacing traditional forms with chatbots – users are more likely to engage when it feels conversational
Creatives that convert in Finance
Your creatives need to stand out, deliver value, and spark curiosity. Here’s what’s working right now:
Success stories
Ah, classics! People relate to people. Share real (or realistic) examples of someone:
- Earning income through a token investment
- Paying off debt thanks to a low-interest loan
- Receiving perks with a new credit card
Surveys
Use interactive elements to hook the user:
“Will you become a millionaire by 2026?”
“How financially smart are you?”
These can serve as pre-landers or just creative hooks. If the title of your survey is engaging enough, users will click it eagerly, and no additional tricks are needed.
Breaking news style
Tap into the FOMO with:
- Urgent updates about token growth
- Forecasts or alerts from financial analysts
- Big shifts in the market
“When the market moves, so should your ads and their volume,” Oleksandr advises. “Plan for fluctuations, and increase spend when coins or financial products trend.”
Final checklist: How to troubleshoot low conversions
- Start with Push ads with a clear CTA and bonus mention; try Telegram Ads (especially for tokens); try Survey Exit; add Popunder (with a pre-landing page) for scaling;
- Include success stories in your creatives or landing pages, because this approach still works due to personal appeal;
- Reach Finance-interested audience via PropellerAds Demographic and Interests Targeting;
- Make your funnel short, simple, and free of friction;
- Your creatives must match the market mood and current trends.
Ready to level up your Finance campaigns?
Performance in the Finance vertical depends on staying agile, creative, and data-driven. By updating your creatives, adjusting your funnel, and using PropellerAds’ powerful ad formats, you can recover – and even exceed – desired conversion rates.
Start your campaign today!
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