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Learn about best practices related to affiliate marketing and media buying.

Insights and cases are what a good company blog is made for, isn’t it? Well, we couldn’t agree more and today happy to announce that PropellerAds blog will now be regularly updated with “Expert tips” posts.
Which bidding-model to choose? How to use Retargeting properly? How to maximize ROI with SmartCPA pricing?  We’ve asked top affiliates and online marketers to answer those questions and share more insights and ideas about promoting with PropellerAds with you.
The first expert post was kindly prepared by Mr. Braun, one of the top affiliate marketer, STM Forum moderator and well-known member of the global affiliate community.

A high bounce rate can be the result of a number of different issues on your website. Maybe your pages load too slow, the keywords you targeted are bringing in the wrong type of traffic or your website layout is not optimised. Whatever the reason, having a high bounce rate is bad for business.
Why is this bad? Well for one, it reduces your organic reach which means your website receives less traffic. Secondly, a high bounce reduces the amount of times your ad-units are shown, reducing your eCPM.
If you stay with us for the next 7 minutes, we will explain how bounce rate is calculated and provide 7 ways you can reduce it.