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Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

mobile gaming update for affiliates
Ad Trends

Mobile Gaming Update: What Trends Are Shaping the Industry Right Now?

Explore the latest trends in mobile gaming and discover what's driving the industry forward. Stay ahead with insights on current innovations

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Events

MAC Kyiv ’19: PropellerAds is All Set and Ready to Go!

Join PropellerAds at MAC Kyiv ’19! We're all set to unleash groundbreaking strategies. Don't miss out on the action! Visit us now!

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Monetize

Becoming a Master Publisher: How to Combine Monetization Ad Formats

Unlock the secrets to combining ad formats effectively for maximum monetization. Elevate your revenue strategy with expert insights!

shocking content
Affiliate Marketing

Shocking Content: Is It a Yay or Nay?

Discover how shock advertising grabs attention, evokes strong emotions, and influences consumer behavior through controversial and provocative content

India_ IAS19
Events

PropellerAds’ Next Stop: India Affiliate Summit 2019

Discover the latest trends and innovations at India Affiliate Summit 2019 by PropellerAds. Join industry leaders for insights and networking

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Affiliate Marketing

The Power of Psychology: How to Craft Gaming Creatives that Work

Discover the potent blend of psychology and creativity in gaming. Learn to craft compelling experiences that captivate and engage

Affiliates_Seasonality
Affiliate Marketing

Planning for Success: It’s All About Seasonality for Affiliates

In this article, I’ll define seasonality and tell you why you should always keep an eye on this phenomenon to build a winning campaign

PropellerAds_Hackathon_Party image
Events

From Hackathon to After Party: Introducing Kinza 2019

Our team has worked on developing a workshop we’ve dubbed The Hackathon. Also, we throw an after-party with a theme of From Dusk ‘Till Dawn!

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Monetize

Gate Master Initiation: What Content Should You Lock?

Let’s take a look at some tips to help publishers lock the right content in order to increase profits. Content locking is an awesome new feature

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Events

India Affiliate Conference 2019: Here We Go!

Join us at India Affiliate Conference 2019 for insights, networking, and growth opportunities in affiliate marketing. Here we go!

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