A sweepstake is a type of offer where a user enters a contest to win an expensive prize. The psychological basis of this is quite similar to gambling: a player doesn’t have to do anything special, make an effort or apply any specific skills to…
Author
Maria Lazareva
BrowsingI'm a content manager of the conversions support team, which is an essential part of the optimization department in PropellerAds. My responsibilities are the creatives and ad copies for push notifications and native formats. As a true advertisement addict, I am crazy about awesome marketing concepts and catchy creative strategies. Hope my passion will help you boost your campaigns :)