Author photography

Maria Lazareva

I'm a content manager of the conversions support team, which is an essential part of the optimization department in PropellerAds. My responsibilities are the creatives and ad copies for push notifications and native formats. As a true advertisement addict, I am crazy about awesome marketing concepts and catchy creative strategies. Hope my passion will help you boost your campaigns :)

Tutorials for Beginners

Sweepstakes: How To Profit From People’s Love For Free Stuff

It doesn’t matter what your objective is - getting leads, giving away the newest smartphone, etc. - the strategies for sweepstakes are already defined, and most of them...

Creative Trends
Ad Trends

Creatives Fashion 2019: What’s Trending This Fall

Some creatives burn out in a couple of days, and some keep bringing profit for months. It’s hard to predict the outcomes of new creative strategies