Media Buying Gold Rush: The Most Profitable Verticals in the USA Right Now
Ever wanted to launch a campaign for one of the most profitable Tier-1 GEOs? Migliuska Lascano, our traffic analyst and account manager, suggests that you should try the USA then. Together with Migliuska we’ve crunched the numbers and put together a list of the hottest USA verticals right now. Of course, along with the best strategies for launching a successful campaign.
Due to confidentiality reasons, we don’t reveal the original visuals, text and brands that cooperate with us. Instead, we illustrate our recommendations with examples that show main principles.
eCommerce
Recommended formats: Popunder as the primary format, with In-Page Push as a booster.
Pricing model: SmartCPM or CPA Goal (to track installs or sales and optimize towards valuable events).
Landing page example:
Key insights:
- Telegram Ads format is showing strong conversions.
- Popular offer types include car rentals and retail giants.
- OS Testing: separate campaigns for major OS; for In-Page Push, Android and Windows perform best.
Your traffic strategy: Test Direct Click and Social Traffic separately – both can bring great results. Given the competition, be prepared to bid higher.
iGaming
Recommended formats: Popunder as the main format, but make sure to test In-Page Push and Interstitial as well.
Pricing model: SmartCPM/CPM for partners who can’t share conversions, CPA Goal for those who can.
Landing page example:
Key Insights:
- Top-performing OS: Android, iOS, and Windows.
- Run separate campaigns per device/OS for precise optimization.
- Use High User Activity targeting to boost performance.
- Exclude states where iGaming promotions are restricted.
Your traffic strategy: We recommend using Direct Click traffic with competitive bids because iGaming in the USA is a very hot, high-competition market.
Also, test multiple landing pages with different user flows (e.g., free perks VS. deposit promos) to find the best converting one.
Recommended formats: Popunder and In-Page Push.
Pricing model: TikTok operates on SmartCPM and CPM models; for In-Page Push, test blogs; for job search sites, try CPA Goal + CPC.
Landing page example:
Key Insights:
- OS Testing: Android, iOS, and Windows – test separately and analyze OS version performance to optimize accordingly. Focus on top performers.
Your traffic strategy: Separate campaigns for Social Traffic and Direct Click Traffic.
Try PropellerAds’ Telegram Ads format for Telegram mini apps, since it delivers strong volumes, especially for gaming blogs.
Utilities (browser extensions)
Recommended format: Popunder. Run separate campaigns for each Popunder traffic type:
- Websites: Includes all Popunder traffic on our platform.
- Direct Click: Higher bids recommended for this high-converting traffic.
Pricing model: It’s performance-based, so the CPA Goal model is recommended, but you can also test SmartCPM if you want higher volumes.
Landing page example:
Key Insights:
- Common promotions: adblockers and browsers
- OS Targeting: Windows 10-11, with a focus on Chrome users.
- Test different pre-landers and optimize bids based on performance.
Utilities (VPNs and antiviruses)
Recommended format: Popunder for the first launch, Push Notifications as an additional test.
Pricing model: CPA Goal
Landing page example:
Key Insights:
- Top-performing OS: iOS and Android.
- High-converting offers: VPN services
Your traffic strategy: use OnClick and Direct Click traffic and test them separately for optimization.
Also, the Telegram Ads format is generating a solid number of conversions for this type of offers.
If possible, segment and run campaigns for the best-performing sources under ideal conditions to maximize results.
Finance
Recommended formats: Strongly recommended to use Popunder with CPA Goal. Additional tests with In-Page Push have shown high conversions with the same model or CPC (for non-trackable conversions).
Pricing model: CPA Goal works best to track and adjust performance/budget; CPC as an alternative.
Landing page example:
Key Insights:
- Survey Exit format demonstrates high performance for this vertical, where Finance surveys (extremely popular) can specifically target the right users eager to convert.
- Use Telegram Ads format to test competitive rates and get results from Telegram channels devoted to Finance.
- Popular offers include loans and trading simulators.
Final thoughts
If you’re looking to scale your campaigns in the USA, these trending verticals should be at the top of your list. Whether it’s the booming eCommerce sector, evergreen Utilities, and Software, high-stakes iGaming, or the ever-profitable Finance niche, there are plenty of opportunities to drive conversions. Social traffic, and especially spicy Telegram Ads formats, show great results for respective traffic sources.
Your key takeaways to remember:
- Test different OS and traffic sources separately.
- Use competitive bids in competitive verticals, especially iGaming.
- Optimize your landing pages and test various ad formats for maximum engagement.
Now’s the time to launch, optimize, and profit – before your competitors do. Happy scaling!
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