Media Buyers Share: 6 Best iGaming Affiliate Programs in 2025
We know our partners work with iGaming affiliate programs and run them via various traffic sources – Facebook and other social networks, Telegram, SEO, and numerous others. We got curious: which programs do media buyers love the most and why?
To satisfy our curiosity, we went straight to our partners and asked them to share their opinions. And, being generous guys, we’ll share this rating for you.
Bet365 Affiliates – For Those Looking for a Global Reach
Bet365 is one of the industry leaders: just a look at their awards list is enough to get that’s might be a rocking choice. And, to be more precise, here is what you want to know about it before joining:
- Payouts: RevShare of 30%
Features: 6 products to promote, ready creatives, top-notch customer service, live streaming integrations, in-house transparent tracker for all the campaigns,
What do media buyers think?
– That’s a solid choice. I once had a withdrawal issue: I was supposed to get my payout within 24 hours, but it took about a week. However, this didn’t happen again, and most of the time, things went fine.
– Seamless, professional, and trusted – one of the favorite programs of our team.
– If you don’t want to go with Bet365, you are unlikely to earn with iGaming traffic from the UK markets at all. Bet365 is the best option for them, and I don’t see any decent alternatives so far.
DraftKings Affiliate Program – For Buyers Who Want to Conquer the US Market
DraftKings is a famous platform among Fantasy Sports fans – but now it has expanded to become one of the leading iGaming in the USA. With web and mobile access, it definitely has plenty of traffic to attract and earn from it.
- Payouts: RevShare of 30%
- Features: ready banners, social media templates, dedicated affiliate manager, and campaign performance dashboards.
What do media buyers think?
–That’s a great choice for US-focused media buyers. Still, it’s not the best fit for those running traffic from Europe or Asia.
– I haven’t experienced any issues with DraftKings: they pay out quickly, and can help you out with creatives and campaigns; but, be careful, as they are pretty strict in terms of compliance. For example, you can’t send incentive traffic, or paid search ads for certain states. Also, be careful with GEO targeting, they won’t pay you for users from the restricted states.
– I would recommend DraftKings mainly for bigger market players. The thing is the US market is really saturated, the competition is crazy, so it’s worth it only if you have REALLY top-quality traffic, and can outstand thousands of iGaming campaigns launched with US targeting.
1xPartners (1xBet) – For Those Looking for the Highest CRs
Working with 1xPartners means much freedom: it’s about plenty of allowed traffic sources, and almost every GEO you can think of. The brand has a significant global awareness, so most users have at least heard something about it.
And, many local celebrities appear in 1xBet ads, which gives a boost to users’ trust. All of this makes 1xPartners offers really convert – and you are free to choose any traffic Tier to begin working with them.
- Payouts: RevShare up to 40%; CPA and Hybrid deals are also available upon request or at CPA networks
- Features: weekly payouts, in-house tracking systems, ready promo materials including promo codes and creatives, multiple traffic sources allowed – including PPC, SEO, and social media, CPA deals also available, informative blog with tips and tricks for 1xBet partners
What do media buyers think?
– I love working with 1xPartners, and I want to say thanks to their affiliate team – very helpful and professional. I highly recommend this affiliate program – it brings me the highest possible CRs across several particular GEOs, compared to other brands I advertise here. Just try it out, you won’t regret it.
– This brand really converts, and our partnership has increased my profits. And I like their support and the overall team: always easy to reach, with all the issues solved quickly. It wasn’t so, by the way, several years ago, but I gave them a second chance and am now happy to see how they enhanced their service.
Parimatch Affiliates – For eSports pros
Parimatch allows you to promote four iGaming products and is considered one of the top eSports providers. This means you can drive plenty of fresh audiences that are not spoilt by traditional iGaming offers yet!
- Payouts: RevShare from 15% to 30%; CPA and Hybrid deals are also available upon request or at CPA networks (from $30 per FTD)
- Features: 4 products to promote, ready customizable creatives, that include videos for TikTok and Instagram, monthly payouts, sub-affiliate programs to boost your income, tracking and analytics tools
What do media buyers think?
– This program really gives me high conversion rates, and with the generous enough RevShare structure, I get good profits. I’ve been with PM affiliates for about a year and can say nothing negative about them.
– I once had a bad month, and my negative balance was carried over to the next payment period. Well, that’s clearly written in T&C, but I consider it a drawback to some extent. Still, no other issues – at least, so far.
Pinnacle Affiliates – For Those Who Want to Access Payouts Quickly
Most iGaming affiliate programs imply some minimum payout threshold. It’s not usually really big – but what if you are, say, a beginner, and want to enjoy your first earnings as quickly as possible – without waiting until you get the required amount?
Pinnacle allows you to withdraw what you earned without any delays – there are no limits here. And, you can take your money anytime, 24/7. Modestly claiming themselves ‘the best affiliate program’, Pinnacle also covers you with ready banners, RSS feeds, API integration for your sites and landing pages, and a tiered RevShare commission.
- Payouts: RevShare from 25% to 35%; CPA and Hybrid deals are also available upon request or at CPA networks (from $30 per FTD)
- Features: no minimum earnings requirement, automated payouts 24/7, multiple payment methods
What do media buyers think?
– As a beginner, I love that Pinnacle doesn’t want you to wait for ages until you earn really big and lets you withdraw right away. And their support is very helpful, too.
– Our team has been working with Pinnacle very closely for a couple of years, and our buyers get one of the biggest profits from it. We bring large volumes and get the highest-tier commissions, so we think their program structure is fair enough.
Have you heard of VR iGaming experiences? Probably so – but many users haven’t yet. BetMGM affiliate program gives you a great chance to create a hook for audiences by introducing something fresh and novel, and, let’s be honest – really cool.
As an innovative iGaming brand, BetMGM was the first to fully integrate VR into their products – and this seems a nice fact to reflect in your creatives, nah?
- Payouts: RevShare from 30% to 50%
- Features: innovative VR solutions that attract users and make them convert, real-time tracking, dedicated support from experienced managers, high commissions of up to 50%
What do media buyers think?
– BetMGM Partners is one of the best programs I’ve worked with. The brand is huge, so players trust it and willingly convert. And thanks to my manager, who helps me with campaign optimization, if necessary.
– I had some issues with commission adjustments a couple of times, so I wouldn’t say the program is perfect. Still, I can’t deny I earn with it and get payouts on time, plus the RevShare is competitive enough.
We will keep updating this list: the iGaming market is growing, and you’ll witness more and more decent offers to run. So, stay tuned!
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