Another TikTok Shop and PropellerAds Combo: 700k conversions, $110k profit [Case Study]
We already told you Asian eCommerce is booming. You’ll notice a few nods to our earlier pieces throughout this article, but you know what? We’ve got new proof.
Q1 2026 has become a golden period for TikTok Shop campaigns – at least for one of our partners, who has earned a whopping $110k+ across four campaigns targeting Asian GEOs.
How did they do it? Let’s break it down.
What is TikTok Shop?
We have already mentioned it in the previous TikTok Shop case study:
A big part of its success – especially in Asia – comes from live commerce, where creators sell products in real time during livestreams. This format is already hugely popular across Asian markets – we wrote about it here:
So, here we’ll go with a quick overview – with the most important figures:
TikTok Shop: what media buyers should know before scaling
A clean breakdown of market size, buyer behavior, key verticals, payment flows, and the in-app purchase journey — built as responsive cards for both desktop and mobile.
Users discover products inside videos, click instantly, and purchase without leaving TikTok.
From scroll → product page → checkout in a few taps, reducing friction vs traditional funnels.
Strong fit for dropshipping, low-ticket offers, and viral products.
TikTok Shop GMV (2023)
TikTok users globally
Users discover products on TikTok
Higher engagement vs classic ads
Key TikTok Shop stats for media buyers
Focused metrics that directly impact traffic monetization, conversion rates, and scaling potential.
Rapid growth driven by Southeast Asia & US expansion
Users find products via content, not search
No redirects = lower drop-off
Creators outperform traditional creatives
Top converting product categories
Categories that consistently perform well in TikTok Shop campaigns.
Skincare, cosmetics, viral beauty hacks
Fast fashion, try-on hauls, impulse buys
Problem-solving products & gadgets
Low-ticket viral tech items
How the TikTok Shop purchase flow works
Understanding the funnel is critical for optimizing creatives and landing logic.
User sees product in video, livestream, or ad
Clicks product tag → opens product detail page
Adds to cart and pays without leaving TikTok
Seller fulfills, TikTok handles UX & tracking
Now, let’s take a closer look at how you can actually promote this kind of offer.
Case Study Overview and Setup
- Traffic: Popunder
- Bidding model: CPA Goal/SmartCPM/High Intent CPM
- GEOs: PH, SG, ID, VN
- OS: Android and iOS
- Period: 01/01/2026 – 16/03/2026
- Profit: $41 994.07
Tip from Valeriy Puzankov, the Account Strategist Group Team Lead:
When promoting TikTok Shop offers, the type of link you choose can significantly impact performance. Here are the main options to consider:
- General homepage links – a simple starting point, often used during early testing phases.
- Deep links to top-converting products – this is where things get more interesting. Affiliates should check their CPA network dashboards to identify best-performing products, create direct links to those items, and test them separately.
- Links to top stores or product categories – in some cases, it’s worth testing broader entry points. Don’t hesitate to reach out to your CPA network managers for insights on high-performing stores or categories, and use them to explore additional testing angles.
The Testing Phase
This was a classical approach: during testing, our partner focused on collecting data rather than rushing into optimization.
So, he began by launching 4 campaigns with broad targeting. It’s also called Run On Network (RON): when your ads run across all available traffic sources in the network, without selecting specific placements:
- Vietnam (VN)
- Indonesia (ID)
- Philippines (PH)
- Singapore (SG)
Valeriy: ‘While some GEOs already show promising results, TikTok Shop performance can vary widely, so if you have access to additional regions, it’s always worth testing them as well.’
At this point, he didn’t exclude any GEOs, even if the early results seemed to be pretty weak. The goal was to understand where the offer could potentially scale. And, he tested both Android and iOS traffic in parallel.
He used CPA Goal and SmartCPM with auto-optimization to keep performance stable at the start and let the algorithm optimize for conversions.
Pro tip: Since the cookie lasts 14 days, it’s important to start driving traffic before big sale periods. strategy depends on how early you launch: the more time you have, the more you can test, optimize, and scale before the peak.
When should you start traffic?
Select a GEO, sale event, and your planned start timing to see the best strategy.
You have enough time to build data and conversions before the sale peak.
Optimization Phase
After receiving the initial data, our partner moved to optimization and began cleaning up the campaigns. Here is what he did:
- Checked the actually converting zones. Based on the RON data, he created separate campaigns with the best-performing zones. The non-performing ones were cut off.
- Adjusted the bids. Depending on the GEO’s performance, he increased bids for the top-converting GEOs and lowered them for those with lower CRs.
- Launched CPM campaigns on selected zones. In these campaigns, he chose High Intent traffic, available for Onclick CPM campaigns. This targeting allows you to reach the most purchase-ready users on the first impression, and results in higher conversion rates.
The Results
Conversions and profit by GEO
A clean snapshot of the four GEOs tested during the campaign launch phase.
| GEO | Conversions | Profit |
|---|---|---|
| Malaysia (MY) | 366,615 | $64,650.45 |
| Thailand (TH) | 329,139 | $37,957.44 |
| Indonesia (ID) | 3,173 | $5,903.02 |
| Vietnam (VN) | 122 | $2,393.09 |
Top-performing GEOs in this test were Malaysia and Thailand.
Our partner has achieved a CPA in the range of $0.04–$0.2 using Popunder traffic. Conversion rates ranged from ~0.3% to 10%, depending on GEO and traffic quality. And the campaign is still on, keeping generating profit.
In short, this case shows that TikTok Shop + Popunder traffic can bring steady profit, even in competitive GEOs. The main idea is simple: test a lot, look at the data, and scale what works.
Want to try it yourself? Join PropellerAds and start testing TikTok Shop offers today.
Join our Telegram for more insights and share your ideas with fellow-affiliates!
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