Experts Recommend: TOP 3 Products to Promote in Telegram [+Cases!]
Our subscribers interested in the brand new PropellerAds Telegram Ads traffic asked us:
And, of course, we did our best to prepare some recommendations for your Telegram Ads campaigns based on real cases!
Whether you are a Telegram mini app owner, Telegram channel owner, or a media buyer willing to scale your campaigns with that sweet and converting traffic, you better do it right now.
And PropellerAds already took care of your Telegram campaigns and developed an exclusive format – Telegram Ads. Just to remind you, this new format allows you to purchase Telegram mini apps traffic and boost your CR and CTR up to 10-20 times. Read more here.
Some of our partners have already tried this format for their Telegram campaigns and products, so we decided to share their success with you. From this piece, you will get an idea of the most popular mini apps and profitable niches to consider, plus – Anastasiia Valiaieva, our Senior Account Strategist, will share some expert tips on what works.
DISCLAIMER: due to confidentiality reasons, we cannot share the exact images and texts used by our partners, but we have created very similar examples to show the principles and illustrate our recommendations.
Finance: Trading bot (Educational)
Take a look at our first example, an educational trading app, a product of our partner. And here are the creatives very similar to those he used for his Telegram Ads campaigns:
What makes them efficient? As Anastasia Valiaeva says,
“The main elements I want to highlight in these creatives are the branded icon and a large attention-grabbing image with engaging text about rewards and depositless participation.”
In a word, not only does our advertiser inform us what kind of mini app he is offering, but he also uncovers all the nice stuff at once.
Talking about campaign settings, as Anastasia highlights,
“Product owners and brands are usually interested in WW (worldwide) traffic. If this is also relevant to you, please make sure to check the traffic chart in your PropellerAds account to see which GEOs can deliver large traffic volumes”.
As you can see, Asia has plenty of traffic at the moment, plus the USA, Germany, Turkey, and more. Make sure to check the chart before setting your campaign — the most lucrative GEOs can change with time.
The next point Anastasia claimed is about the pricing model to opt for. For Telegram Ads traffic, she recommends SmartCPC, because:
“This model allows you to estimate the price for a lead, depending on the target action. Say, a user who opens your Telegram channel, creates an account, or makes a deposit, etc.”
Also, make sure to set an S2S tracker to:
- Analyze campaign data and track which ad zones, regions, and devices perform best
- Optimize traffic, using the macro data to fine-tune campaigns
- Postback conversions for proper attribution of successful conversions, enabling the platform to optimize campaigns based on a CPA Goal model, where traffic is automatically adjusted to prioritize sources delivering cost-efficient results
So, first, catchy creatives can bring you high CTR and as such, you can be more flexible with your CPC bids, keeping the traffic volumes large enough. Second, make sure to use S2S for better analysis and optimization.
Utilities: VPN bot
The next product in our Telegram top list is a VPN bot, also developed and owned by one of our partners. Check his advertising approach:
Again, bright visuals + catchy texts that motivate users to give it a try.
As for the campaign settings, this partner also opted for a Smart CPC pricing model for his Telegram Ads campaign. And unlike the previous partner, who opted for a third-party tracker, this one used our internal S2S tracker to keep an eye on his conversions.
Users’ actions that were important and required tracking and analysis were opening the Telegram bot, trial activation, and the most desired – a paid VPN subscription.
iGaming bot
The next product we wanted to show you is the iGaming bot. This brand is widely known among iGaming fans, and their mini app serves to create an account and continue the game. Here is what it looks like:
This advertiser needs active players and recurring deposits, and this is exactly why he needs a mini app that offers account creation. Motivating users with bonuses and new games, this advertiser engages them into more playing activities. So this mini app is a sure way for the brand to keep the audience active.
As Anastasia says,
“PropellerAds’ Telegram Ads traffic is perfect for this purpose, since it is a new and fresh base of users, curious and ready to act. Add all the overall trendiness of Telegram and you’ve got the full set.”
Conclusion
So, at this moment, based on our practice and the experience of our partners, we can conclude that the top products for the Telegram Ads campaign include but are not limited to:
- Finance products, especially educational bots where users can learn how trading instruments work and try their skills with no risks and deposits;
- VPN services, because Telegram users are known as those who care about online safety and anonymity;
- iGaming bots that assist users create accounts, roll into games, and claim their bonuses.
Here are some common purposes why advertisers (and, maybe, you as well) opt for PropellerAds’ Telegram Ads to scale their campaigns:
- They want fresh and engaged users;
- They seek to engage new audiences and re-engage their active customers, offering exclusive stuff available in the Telegram mini app;
- Telegram is getting trendier and more popular, so it’s high time to benefit and earn with this platform.
And that’s not all! We cannot wait to share more successful case studies of our partners who already roll their Telegram Ads campaign, so stay tuned. Or maybe try it yourself and become a star of our next case?
See you at PropellerAds!
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