How to Use AI Bots and ChatGPT to Get Free Traffic (Yes, Really!)

Did you notice how fast and neatly AI bots integrated into our lives? In 2025, ChatGPT isn’t just helping people write emails and poems about their cats, it also helps them make decisions, adjust their diet, plan trips, etc. Did you know that among that, ChatGPT and other AI tools can become a legit source of real traffic for websites and products?

So, whether you’re a media buyer trying to squeeze more ROI, an affiliate marketer searching for a traffic edge, or a publisher wondering how to get your content in front of the AI-powered masses – read on. We’re diving into how to use ChatGPT and AI bots to score that sweet, sweet referral traffic.

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Before we start: what’s happening with ChatGPT and what is the Search button?

ChatGPT now has a “Search” button (a little globe icon), and it lets users query the internet like a search engine. But here’s the twist: it’s pulling its results from Bing (yep, the other search engine).

What if your site becomes exactly a source like that and ChatGPT will cite you?

This is your big chance to sneak into the conversation with the most popular chatbot without paying for ads. Users might ask:

• “What’s the best ad network for affiliate marketers?”
• “Where can I get a free landing page builder?”
• “How to monetize a blog in 2025?”

If your content answers those questions well – and ranks high in Bing – ChatGPT might just recommend you. Okay, but how do you encourage the machine to do so? Let’s see.

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6 Ways to get free traffic from ChatGPT 

1. Get hyper-specific with long-tail keywords

Reddit user Bonhomie3 nailed it:

Skip “best sneakers” and go for “best trail running shoes for beginners with flat feet in 2025.” Specific = gold.

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2. Establish topical authority

According to another Reddit SEO expert laurentbourrelly, if you’re a relevant authority, ChatGPT will cite you. So be the go-to source in your niche. Publish deep-dive content, cover related subtopics, and build backlinks that scream “I know my stuff.”

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3. Match the GPT vibe: conversational + helpful

ChatGPT strives for conversational content. If your copy sounds like a robot wrote it in 2013, update it. Think FAQ style, clear subheadings, and direct answers. Bonus: include “how-to” lists, FAQ schema, and even infographics (the AI loves structured info).

From Nina’s SheKnowsSEO tips:

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4. Build AI-friendly landing pages

Redditor texmex5 revamped their site with new landing pages and deep resource pages. Two weeks later? Bing and ChatGPT were recommending their content on niche queries.

That’s a powerful takeaway: you can engineer content to be “ChatGPT-visible.” Focus on specific questions and downloadable, useful content.

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5. Optimize for Bing (see you later, Google)

Like it or not, Bing is the bridge to AI traffic. Get your site indexed in Bing Webmaster Tools. Use Bing Search Console to track keywords and test if you’re showing up in AI search results.

Pro Tip from SheKnowsSEO:

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6. Expect modest, but highly-targeted clicks

Let’s be honest: not everyone who sees your site in ChatGPT will click. Some Redditors are skeptical, claiming LLMs are “built to answer questions, not drive traffic.” And they’re partly right.

But others like TheDoomfire are getting traffic – even with a site that only gets 1.5k monthly views. The truth? You won’t get floods of traffic, but you will get highly-qualified visitors.

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The take from ChatGPT 

We decided to ask what ChatGPT thinks and he gave us the inside scoop! 

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Your free promotion hack

If your product solves a clear problem (“free AI landing page builder,” “affiliate dashboard with real-time tracking”), AI models might recommend it. That’s free brand awareness – and it travels fast.

Publishers win too, because once a user clicks through to a tool or article, they stay in the ecosystem.

• An affiliate promoting a product that AI recommends > user clicks > user lands on a publisher’s blog/site
• Publisher monetizes the traffic with native ads or CPA offers

It’s a beautiful AI-powered traffic cycle! But also make sure to…

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Track that traffic like a pro

To see if your strategies work, use these tools to monitor your results:

• Google Analytics (look for “chat.openai.com” or “ChatGPT” as the referrer)

• Microsoft Clarity (free heatmaps + session recordings)

• Manual Testing (use ChatGPT Search + keywords you rank for)

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Wrapping up: don’t just chase Google, attract the bots

In 2025, the smartest marketers aren’t just SEO ninjas. They’re AI visibility samurais. So if you’re still obsessing over Google rankings alone, it’s time to diversify.

Give AI what it wants: 

• Authority
• Relevance
• Helpful structure
• Bing visibility

And in return? You might just get traffic from a source that never existed a year ago.

Start today, and let the bots bring in the buyers!