PropellerAds on Guard: Banned Ad Campaigns Report 2024
Year after year, we have been strengthening our multidimensional security measures to combat ad fraud. At the same time, fraudsters haven’t been sitting idle either!
While they continuously develop new manipulative tactics to bypass protections, PropellerAds remains vigilant, taking proactive steps to prevent all potential threats.
As part of our comprehensive approach to security and traffic quality, we carefully moderate ad campaigns. Our Policy team has shared fresh insights from the 2024 banned campaigns statistics, including reasons for bans, the most affected GEOs, and more.
Types of banned advertisers
We begin with a breakdown of banned advertisers by type. According to our statistics, the most common fraud attempts involved cloaking (45%) and multi-accounting (36%), along with other widespread types, like fake support, failed KYC verification, and more.
The following diagram illustrates the distribution of these violations:
Types of rejected campaigns
Next, let’s discuss rejected campaigns – those that didn’t meet our policies but were not permanently banned. These advertisers are typically informed about the violations and given a chance to correct them before resubmitting their campaigns for moderation.
The most common reasons for rejection are reflected in the diagram below:
GEOs most vulnerable to fraud
Our data also highlights the GEOs most frequently targeted by fraudulent activity:
Traffic quality protection: Insights from our Policy team
Finally, as part of our ongoing commitment to platform security and system integrity, we don’t just ensure legitimate, high-quality ad campaigns — we also continuously develop new approaches to traffic quality protection. This guarantees a smooth and secure experience for both publishers and advertisers.
Our security and traffic quality expert, Svetlana Sokolova, shares her insights:
“We continue to enhance our fraud traffic detection system, focusing on identifying bots, traffic manipulation, farms, and incentivized traffic.
Our algorithms analyze behavioral factors, device characteristics, interaction patterns, and other key parameters to accurately detect fraudulent activity.
Our system not only identifies bot traffic but also evaluates the quality of real users.
This helps prevent traffic laundering, non-targeted traffic, and other fraudulent schemes that impact conversions and campaign performance.
We have significantly improved our real-time fraud detection system. Using advanced machine learning tools, we now identify and block fraudulent traffic instantly, ensuring that only genuine users with a high likelihood of engagement reach the final landing page.
Our technologies help minimize fraud-related losses while optimizing advertising budgets, ultimately increasing the overall profitability of marketing investments.
We continue implementing new analysis and filtering methods to ensure maximum transparency and fraud protection in the digital advertising market.”
Final thoughts
Preventing fraud requires constant effort and a multi-layered strategy. At PropellerAds, we are committed to keeping your budget and reputation protected.
If you have any questions or want to report fraudulent activity or attempts of fraudulent activity within our network, please inform us via email: contact.us @ propellerads.com.
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