Fraud prevention techniques are constantly evolving, but so are fraudsters, who continuously develop new tactics to exploit advertisers’ budgets. This is exactly what makes traffic quality an ongoing process, not a one-time achievement. And PropellerAds is working hard to stay ahead of any potential threats.
Publishing reports on our latest traffic quality advancements has become a tradition, and we are pleased to share our updated approaches! This report was prepared with the expertise of PropellerAds’ Chief Security Officer, Andrey Ivanov, and Chief Technology Officer, Aleksey Tomayly, who provided valuable security insights.
While we strive to share key updates, certain fraud prevention strategies cannot be disclosed in full. Revealing too many details could enable fraudsters to adapt their tactics, potentially undermining our security efforts.
Three Stages of Deep Traffic Analysis
Our approach to traffic quality consists of three key stages:
- Real-time traffic filtration: all PropellerAds traffic undergoes an initial automated evaluation using our in-house bot detection solution.
- Post-analysis: this stage combines automated and manual review processes to identify abnormal traffic behaviors, such as unexpected traffic spikes, excessively high pageviews or bounce rates, and unusually short or long browsing sessions, and many more.
- Statistical data processing: Our latest development, the traffic score system, evaluates traffic sources based on dozens of quality parameters and business metrics, including campaign statistics and bot detection data. These parameters encompass targeting details and overall traffic performance.
As Andrey Ivanov explains, “This helps us detect abnormal traffic patterns immediately and take action against problematic sources.”
Strengthening Our Protection and Prevention Methods
Aleksey Tomayly highlighted key advancements made to our anti-fraud technologies, ensuring our systems remain highly effective and up to date against emerging fraud patterns:
- Implementation of the traffic score system: this system enhances our ability to assess and manage traffic quality in real time.
- Improved security and resistance to exploitation: we have strengthened protection against hacking and malicious use of our tags and API to prevent impression fraud.
- Advanced iFrame traffic blocking: our updated detection system identifies and blocks fraudulent iFrame traffic patterns with greater accuracy.
- Enhanced VPN and proxy traffic detection: we have significantly improved our ability to detect and mitigate traffic from VPNs and proxies, reducing the risk of fraudulent activity.
Conclusion
Maintaining top traffic quality is a continuous battle against evolving fraud tactics. At PropellerAds, we are committed to staying ahead through rigorous analysis, advanced technology, and proactive security enhancements.
Our latest advancements help us protect our partners from emerging threats. So join us for deeply analyzed, filtered and high-quality traffic!
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