Interactive Ads: The FAQ That Answers All Your Questions & Explains Every Small Detail
We’ve just rolled out a unique format – the exclusive Interactive Ads – and sure enough, all our wonderful partners wanted to know more about it. To make it simpler, we’ve gathered all the questions pouring in on the matter into one nice and easy-to-follow FAQ piece.
Read on to find out which are the Interactive Ads top performers, all the ins and outs on creatives and traffic, but also zone specifics, and some more technical details on its performance and settings.
We also include some top-notch strategy and optimization details, especially for you😉.
What is the Interactive Ads format, Flow, and Process
Question: What are Interactive Ads, and why do they convert better?
Answer: Interactive Ads are pre-lander-like ads that help pre-engage and warm up your users. They work by taking traffic through a playable layer: quizzes, polls, 1-click games, spin the wheel, mini playable flows, tap-to-reveal, and other short interactions.
The exclusive PropellerAds algorithm ensures users see these ads during their regular web browsing, social media engagement, or app scrolling. It engages them with the most appealing interactive experience based on their current activity.
This way, it removes uninterested traffic and allows you to only pay for clicks from users who already interact with this gamified, AI-optimized flow. Users reach your offer more engaged and ready to convert.
Q: What engaging formats are used in Interactive Ads?
A: The attractive, engaging formats in Interactive Ads include tap, swipe, spin, take a quiz, or even interactive short, playable-style mini flow activities. Here are a few examples of how they appear to the user:
Interactive Ads Formats Examples
Some of these models are generated by AI, based on funnels we’ve already tested for each specific type of offer.
Strategy and Optimization
Q: When should you choose Interactive Ads?
A: You can test your new offer with Interactive Ads to quickly get high-quality traffic and check if it converts on the best inventory. Or you can scale your profitable campaigns without losing in ROI.
Q: What are the top verticals for Interactive Ads?
A: Based on the data we gathered so far, the verticals where interactive Ads perform the best also happen to be the most popular verticals, as follows:
The best part: the verticals don’t need to be related to engaging and playable types of content for Interactive Ads to work.
Research data suggests gamification overperforms all other strategies in industries spanning from fitness to business, and even teaching or sales – so you can easily use this playable format with every vertical you’re working.
Q: What are the best GEOs for Interactive Ads?
A: Interactive ads convert well in any country, especially since they automatically adapt to the user’s browser language.
And while there are no specific GEO restrictions, some countries have been found to produce better results than others:
- Philippines
- Indonesia
- Brazil
- Bangladesh
- South Africa
- Nigeria
- India
- Thailand
- Pakistan
- United States of America
- Mexico
- Myanmar
- Vietnam
- Egypt
- Saudi Arabia
- Ghana
If you want a clearer picture in terms of GEOs, you can use the Traffic Estimator to evaluate results by GEO individually.
Creatives and Offers
Q: Do I need a specific Offer for Interactive Ads?
A: No, you don’t need a specific offer when you work with Interactive Ads. Based on our internal tests and partners’ experience with this format, the users tend to be more ready to convert even when the Interactive Ads creatives and your offer are slightly different.
Q: Are users redirected to an offer landing page right after engaging with the Interactive Ads?
A: Yes, users get redirected straight to your landing page right after they interact with these playable creatives. They work pretty much as a pre-lander that you don’t need to create yourself.
Q: How does language localization work for direct brand offers? Is the language of the creatives based on the landing page?
A: When the user is browsing the web, creatives are automatically localized. This way, the interaction language is set to the user’s browser language, covering all widely used languages from English to Arabic.
Q: Could you explain how your prelander is selected? If I have a few dozen prelanders in rotation, will your prelander be chosen only based on the landing page that was reviewed by the moderator?
A: Yes, allocation is relevant to the campaign offer and is selected during moderation. The campaign is then tested for the most suitable creatives to find the best match and push the traffic through that bundle.
Please note that each campaign is being moderated multiple times per day automatically. Especially in the case of smartlink offers, the selection may not be as effective compared to single offer campaigns.
Here are some main recommendations for the optimal use of Interactive Ads traffic:
- Firstly, it is recommended not to rotate prelanders, but launch them separately for the correct use of our algorithm.
- Secondly, if you still choose to rotate prelanders, the end offer should belong to the same vertical. Thus, the allocation of Interactive Ads to offer will always be relevant.
Pricing
Q: What pricing model should you choose with Interactive Ads?
A: The pricing model greatly depends on the goal of your campaign:
- Lead generation and automated zone optimization – CPA Goal
- Campaign testing – SmartCPC
- Scaling – CPC
Traffic
Q: Where does Interactive Ads traffic come from?
A: This format has a large traffic volume (60M impressions daily, and 2B impressions monthly), from multiple sources:
- Interactive display formats on premium websites with high-quality traffic from our publisher partners
- Interactive Offers launched by Zeydoo webmasters
Q: Do you still have Survey Exit traffic?
A: All the valuable and converting Survey Exit traffic is now an integrated part of Interactive Ads.
What Happened with Survey Exit
Q: Since the Survey Exit format is no longer available on the platform, what happened with the campaigns we had active before?
A: The campaigns you already had open are still active. But since the update, you can see them in Self Service Platform (SSP) as Interactive Ads, although they continue to run with the existing creative bundle/Survey interaction.
Zones and Ad Formats
Q: What happened with the Zones after you introduced Interactive Ads? Are they the same as before, have new ones been added, or have they been completely replaced?
A: Once we launched Interactive Ads, we kept the old Zones and simply added new ones for more diversity.
Q: Has the Ad Format changed for the old zones that I already have Whitelisted? Does including them, expecting Survey Traffic, still make sense?
A: The Ad Format or the flow (Survey Exit) hasn’t changed for you previously opened Whitelisted Survey Exit campaigns.
Old zones remain active, and old campaigns remain the same – the Survey flow experience is tested and will remain as the main interaction flow in their case. The only thing that changed is the name, which now appears as Interactive Ads.
In addition, all the new campaigns that you’ll open with these Whitelisted from now on will include the Survey Exit flow + tapping, swiping, quizzes, or light playable mini-flows.
Engagement, Psychology, and Effectiveness
Q: Why are users so engaged after viewing Interactive Ads?
A: The Interactive Ads content is masterfully crafted to act as a layer of engagement. It acts as a pre-engagement step, informing users that they’re about to see an offer that would allow them to reach a certain goal, based on specific interests.
Aside from this factor, these ads are designed in such a way that they trigger a feel-good state. It is proven psychologically that happy users are more inclined to engage and react positively to ads and offers, in general.
Q: Are users incentivized to complete the ad flow?
A: No, users are not rewarded if they complete the flow. The format simply uses short interactive mechanics to increase attention, filter non-interested users, and qualify interest before the user reaches your offer.
Q: Why is this type of interactive ad delivering direct visits better than the previous models?
A: Different than older similar models, Interactive Ads brings multiple engagement scenarios within one format. And the PropellerAds algorithms enable it to dynamically adapt the user experience based on campaign performance and audience behavior.
With the help of AI, it ensures each campaign gets higher engagement and better conversion potential, sparking user interest through game-like interactions and light, positive, and feel-good inducing mechanics.
Got all you need to get started, and then some? Then head on to your account and launch your Interactive Ads campaign.
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