There are many theories of where the term “Black Friday” comes from and some are way more joyful than others. Regardless of its roots, the shopping bonanza has become one of the most lucrative festivities for companies around the world. Black Friday is often used…
When it comes to creating a landing page that converts there are numerous schools of thought out there. Things as simple as adding a number instead can increase conversions and clickthroughs by as much as 10%. But is this more luck than judgement, or is…
Have you noticed? Every year online marketers discover new strategies and formats that are believed to be more effective. We have a great example, as we have recently launched a new type of native ad format for our publishers: Native Banner ads. Native banner ads…
No matter how straightforward Popunder advertising looks, it’s not such an easy tool to master. Using it the wrong way can not only burn your budget, leaving it as a sun-scorched desert but also alienate the customers and potentially turn them off for good. It…