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The amount of revenue your website generates using Propeller Ads depends on several internal and external metrics. Factors such as fill rate, website bounce rate and traffic activity all have an impact on your website’s eCPM.

Where you place your ad units is another variable and generally makes the largest impact on how much money you earn. Using varied ad units, placing them in the right position and following our best practice tips can double your eCPM overnight.

If you’ve yet to do any ad placement optimisation, start by following these 7 tips to increase your daily revenue.