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The best way to conduct a test campaign is with a scientific approach. To get significant results, you should test one variable at a time. To make the results even more c...
European Commission hit Google with a record $5.1 Billion fine for “illegal practices regarding Android mobile devices to strengthen dominance of Google’s search engi...
One image is worth a thousand words and, when it comes to Native ads, it's an absolute must to have a catchy creative. Actually, science can help us with that
Following our recent release of this unique feature for Push Notifications, we developed a similar solution for OnClick ads: target the audience that is
If you feel the need to discuss the multiple aspects of affiliate marketing, share ideas, or explore a new direction in digital advertising – you are in the right place...
APIs allow applications to interact with each other. This, in itself, brings an array of benefits that range from improved integration to secure logins via social media.
Creating such ads that do not kill your conversions but boost them instead can be tricky. Hitting the right strings and making sure that your target demographic is satisf...
We received more than 70 questions throughout the webinar, but some questions were asked repeatedly. Out of them, we have selected the ones that got the most upvotes. As ...
While setting up campaigns, you might have noticed a new targeting option that has been implemented recently, and that seems to have confused many of you
In its biggest effort to nudge users away from unencrypted websites, Google Chrome will mark HTTP sites as not secure starting July of this year