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How To Increase Web Traffic With 6 Simple Methods

Whether running a media agency, building a brand, or hustling as an affiliate marketer, having a website isn’t optional—it’s non-negotiable. 

But here’s the thing: simply launching a website and waiting for traffic to roll in is like opening a grocery store in the middle of nowhere and expecting shoppers to show up. 

You’ve got to let people know it’s there and give them a reason to visit.

After all, SEO alone drives over 1,000% more traffic than organic social media, making it one of the most effective ways to bring visitors to your site.

So, how’s it done? Most marketers use SEO, content, brand building, social media, and paid advertising to increase website traffic.

In this post, we’ll break down 6 of these ways to increase traffic to grow your website and highlight some free tools to help you get started.


How to increase web traffic with content marketing

Content marketing has long been the backbone of successful website marketing. Simply put, without quality content, there’s no real reason for people to visit your site.

That said, content marketing is no walk in the park-especially if your goal is to drive traffic. With the internet flooded by generic, often AI-generated content, standing out is harder than ever. In fact, a whopping 96.55% of pages on Google get zero traffic.

With that in mind, it’s no surprise that 63% of content marketers say their biggest challenge is driving traffic and generating leads. Yet, 72% of marketers agree that high-quality content is still the most effective way to boost organic search rankings.

Digital Content Marketing - Boost Revenue

The takeaway? Content marketing is more important than ever.

While it’s trickier to get it right than other forms of marketing, you can still grow your website traffic with content marketing by sticking to proven fundamentals that we’ll take you through below!

content marketing - flywheel
The fundamentals of content marketing as shown in a simple flywheel

Know your audience

You need to understand who you’re writing for to create content that drives traffic.

Start by identifying your target audience–everything from their job titles to their challenges, preferences, and goals.

Do this with analytics tools, surveys, and feedback. Look for insights about their demographics, interests, and online behavior. The better you understand their pain points, the easier it’ll be to create content that speaks directly to their needs.

Brainstorm new blog ideas

Struggling with writer’s block?
Remedy it by checking out what works for your competitors–view their popular posts and think about how you can add your unique perspective.

Go beyond competitors by focusing on your audience, as mentioned in point 1. What questions do they ask most often? What are their challenges? Addressing these pain points leads to impactful content. If you’re still stuck, you can make use of tools like Hubspot’s Blog Ideas Generator to spark fresh ideas.

Publish evergreen content

News and trending stories bring quick traffic surges but don’t offer lasting value. Instead, invest in creating content that remains relevant and useful over time. Evergreen posts steadily build traffic and backlinks over time––especially if you update them periodically.

Write engaging headlines

There’s an abundance of research that proves the importance of blog headlines when it comes to driving traffic. For instance, 80% of your audience will only read your headline, while blogs with 7 or fewer words in their H1 tags see 36% more organic traffic than those with longer titles. Posts with “Guide” in the title attract 3x more traffic. In sum, focus on writing headlines that are short, compelling, and designed to pull readers in. Use numbers, lists, or how-to phrases to make your titles stand out and drive clicks.

Use infographics, videos, and charts

With 43% of people skimming blog posts, and 67% skimming news topics, grabbing attention quickly is key. You can do this by illustrating ideas with visuals. Use charts to break down data, infographics to simplify complex topics, and videos to summarize key points.

These elements make your content more engaging and improve your ranking. Google favors pages with images and videos. Visuals don’t just improve readability – they drive more traffic.

Offer diverse resources

It’s easy to default to social media and blog posts with content marketing. However, there’s a whole world of options to engage your audience. Think downloadable guides, templates, and webinars.

These resources provide value and double as lead magnets–helping you capture email addresses to nurture and convert into loyal customers over time.

PropellerAds -iGaming-Content-Strategy

Increase web traffic with SEO (keywords and backlinks)

Content and SEO go hand-in-hand for increasing website traffic. Optimizing for the right keywords in your content and building high-quality backlinks will improve your search engine rankings, and attract consistent, organic traffic.

Like content marketing, we’ve outlined the fundamentals to follow for the best results below.

Target the right keywords

Keywords are the foundation of your SEO strategy. They’re the phrases your audience uses to find content online, so understanding their search behavior is key. Here’s how to conduct keyword research and implement it into your strategy:

  • Research long-tail keywords
    Targeting general keywords like “digital marketing” might seem like a good idea, but it doesn’t usually work out. Despite having high search volumes, they’re too broad to rank for, and rarely yield conversions.

    Instead, focus on long-tail keywords–specific phrases with lower competition but high relevance to your audience. For example, instead of targeting “digital marketing”, aim for “digital marketing strategies for affiliate marketers.”
  • Use tools for insights
    There is a huge variety of keyword research tools you can use for the best results. For example, Google Keyword Planner and SEMRush offer free tools to identify keywords with high volume and low competition––in other words, the longtail phrases you want!
  • Strategic placement
    Finally, make sure to place the keywords in your title tags, meta descriptions, headers, and naturally throughout the content. Don’t overdo it–Google prioritizes readability and relevance over keyword stuffing!
SEO digital marketing

Build high-quality backlinks

Backlinks, or links from other websites to yours, directly contribute to your page’s rank on Google. They signal to search engines that your content is credible and worth referencing. Here’s how to earn them:

  • Create link-worthy content
    Publish in-depth guides, unique research, or visually engaging infographics that your audience is interested in and wants to share.
  • Outreach for links
    Reach out to websites in your niche to promote your content and suggest it as a resource.
  • Leverage guest blogging
    Build relationships with websites in your niche, especially reputable sites. Write guest posts and include a link back to your site in the content or the author’s bio.

Keep an eye on the numbers 

SEO isn’t a set-it-and-forget-it strategy. To continuously drive traffic, you need to monitor performance with tools like Google Analytics and Search Console. Watch out for backlink opportunities and pages in need of optimization.


Social media and referrals to increase website traffic

Social media and referral traffic can be a goldmine for increasing website traffic. When done well, these channels can bring in targeted audiences, amplify your content, and even boost organic reach.

How to use social media to increase website traffic

  • Repurpose content for each platform
    Customize your blog posts, videos, or infographics for different platforms. For example, turn a blog into a Twitter thread or a LinkedIn article or condense key points into an Instagram carousel.
  • Focus on high-engagement formats
    Use short-form videos, like TikToks or Instagram Reels, as these formats tend to have higher engagement and reach. For instance, videos on LinkedIn generate the highest share rate among all post types​.
  • Post at the right time
    Research when your audience is most active. Scheduling tools like Buffer or Hootsuite can help you automate posting at optimal times.
  • Embed CTAs in stories
    Instagram’s “Swipe Up” feature or TikTok’s bio links are simple yet effective ways to lead users to your site.
Social TrafficType

How to use referrals to increase website traffic

Like backlinks, referral traffic comes from other websites linking to yours. These sources are especially valuable because they often target audiences already interested in your niche.

  • Collaborate with niche influencers
    Micro-influencers often achieve 11x higher ROI than other forms of digital media, as they engage highly targeted audiences​. Partner with influencers who align with your brand and can link directly to your content or products.
  • Guest blogging with a purpose
    Guest posting isn’t restricted to websites. Writing for high-authority LinkedIn articles, Instagram guides, and other social platforms in your field boosts traffic and SEO. Include a link back to your most relevant content or lead magnet.
  • Create linkable content
    Shareable resources like infographics, research-backed articles, and original data can attract mentions and links from other sites. For example, a compelling infographic shared on Pinterest could lead to thousands of new visitors​.

Tap into online communities

  • Engage in forums
    Since Google’s 2023 Hidden Gems update, Reddit posts have seen a meteoric 378% increase in search visibility, and Quora a 332% increase.

    Therefore, it’s a no-brainer to use platforms like Reddit, Quora, and niche-specific forums to drive referral traffic. Answer questions thoughtfully and include a link to your website only when relevant.
  • Join Facebook and LinkedIn groups
    Participate in groups related to your industry. Share tips, post valuable content, and subtly direct users to your site.
comunity-based marketing

How to use PR to increase website traffic

Good press makes a huge impact on your brand, reputation, and direct traffic to your website. The simplest way to use PR to increase website traffic is by getting journalists to pay attention to your business.

Pitch to relevant media outlets

The first step to getting journalists’ attention is sending your press release directly to them. Make sure you send it to journalists who write about your niche.

If you don’t know where to start, you can use distribution services like Newswire, eReleases, and EIN Presswire to distribute your press releases online and get backlinks.

💡Tip: You can increase the likelihood of journalists paying attention to your press release by creating newsworthy moments. Write about significant marketing campaigns or new product releases to capture interest.

Using email marketing to increase website traffic

Email marketing has a potential ROI of $4,200! It offers a direct line to your audience, making it fertile ground for increasing website traffic. The key is sending emails that are engaging, relevant, and action-driven.

Start by segmenting your audience

Build a segmented email list tailored to your audience’s interests and behaviors. For example, if your site offers content on multiple topics, group your subscribers based on their preferences, such as “SEO tips” or “Social media strategies.” This keeps your emails personalized and useful, making readers more likely to click through.

Offer deals, creative updates, and exclusive content

When crafting your emails, think beyond basic updates. Highlight your newest blog posts, offer exclusive deals, or share insights that subscribers won’t find elsewhere.


For instance, if you’ve published a guide on “Improving website speed,” include a compelling snippet in your email, such as, “Discover how cutting your page load time in half can boost traffic by 20%.” This creates curiosity while linking directly to your website.

Telegram-Traffic-2025

Write compelling subject lines

The subject line and call-to-action are make-or-break elements. A strong subject line, like “5 ways to double your traffic this month,” grabs attention, while a clear CTA, such as “Read the full guide,” guides readers to your site. Try A/B testing to refine subject lines over time.


How to increase web traffic with paid advertising 

Paid advertising is effective at increasing website traffic quickly, especially when paired with a clear strategy. Here’s how to make the most of your ad spend and get meaningful results:

Choose the right platforms for you

Platforms like Google Ads are great for targeting users searching for products or services, and social media platforms like Facebook, Instagram, and TikTok allow for audience-specific targeting based on interests, behaviors, and demographics. Meanwhile, PropellerAds is a strong choice for advertising, offering targeting by demographics, interests, and Telegram app users, as well as other standard targeting options.

Focus on creative assets

Creating high-performing ads involves a mix of compelling visuals, strong messaging, and clear calls to action. Strong visuals and copy can mark the difference between high volumes of traffic and none at all.

visuals
Examples of Meta ads with strong creatives

Retarget warm leads

Retargeting ads are a powerful tool to re-engage users who have previously visited your website. These ads remind visitors about products they browsed or encourage them to complete a purchase. Google Ads, Meta, TikTok, and PropellerAds offer retargeting features.


9 Free tools to increase website traffic

Increasing website traffic doesn’t have to come with a hefty price tag. There are plenty of free tools available to help you optimize your efforts, analyze performance, and attract more visitors. Here are some of the best free tools to increase website traffic:

  1. Google Analytics

Google Analytics is essential for tracking and understanding your website traffic. It provides detailed insights into your audience, their behavior, and where your traffic comes from (e.g., organic search, social media, referrals). Use it to identify which pages perform well and where you can make improvements to drive more traffic.

  1. Google Search Console

This free tool helps you monitor your website’s performance on Google search. It shows which keywords are driving traffic, how your site ranks, and any issues affecting visibility. With this data, you can optimize your content to appear higher in search results.

  1. AnswerThePublic

AnswerThePublic is a keyword research tool that helps you discover what questions people are asking about your industry or niche. Use these insights to create highly relevant blog posts, FAQs, and other content that drives organic traffic.

  1. Ubersuggest

Ubersuggest is another excellent tool for keyword research, SEO insights, and content ideas. It provides data on search volume, competition, and backlink opportunities, helping you optimize your content strategy to attract more visitors.

  1. Canva

Canva is a free graphic design tool that makes it easy to create eye-catching visuals for your blog posts, social media, and email campaigns. Adding high-quality graphics to your content increases engagement and encourages sharing, ultimately driving more traffic.

  1. Buffer

Buffer is a social media scheduling tool that simplifies content sharing. By maintaining a consistent posting schedule on platforms like Instagram, LinkedIn, and Twitter, you can attract more followers and direct them to your website.

  1. Yoast SEO (for WordPress users)

Yoast SEO is a plugin that helps optimize your website’s on-page SEO. It provides real-time recommendations for improving your content’s readability, meta descriptions, and keyword placement, ensuring better visibility in search engines.

  1. Mailchimp (Free plan)

Mailchimp’s free plan lets you manage email campaigns, making it easy to send newsletters, promote new content, and re-engage your audience. By sharing links to your blog posts or special offers, you can consistently drive traffic back to your site.

  1. HubSpot’s free marketing tools

HubSpot offers a suite of free marketing tools, including forms, email automation, and live chat. These tools help you capture leads and engage visitors, keeping them coming back to your website.


As you can see, increasing traffic is all about consistent work and systematic approach, as well as trying new methods and tools. But it’s definitely not impossible, as many marketers have gone through this journey and succeeded.

Come join us on Telegram for more insights and communications with fellow-affiliates!

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