Types of Traffic Sources for Media Buyers

Let’s clear the air — getting the right traffic is everything! As a savvy media buyer or an ambitious marketer, knowing exactly where to find your audience is key to staying ahead. The possibilities are indeed endless, and the profits? Totally worth it! But here’s the kicker: not all website traffic sources are equal. Choose wrong, and you’re pouring money down the drain. Pick right, and you’ll be scaling campaigns like a champ.
So, if you’re ready to master the art and science of media buying, grab a coffee (or juice), and let’s explore seven types of traffic sources in this guide.
But before we get on this joyride, let’s figure out what a traffic source is all about.
What is a Traffic Source?
A traffic source is your golden ticket to driving visitors to your site, landing page, or Cost Per Action (CPA) offer. Think of it as the bridge connecting your brand to potential customers. It’s how people discover and engage with your promotion.
Monitoring these pathways isn’t just brilliant; it’s essential to understanding what captivates your audience and doubling down on what works to keep the clicks (and conversions) rolling in. Mastering traffic sources means mastering your audience. So, whether you’re running your pay-per-click (PPC) campaigns or reeling in ROI, these channels are the game-changer for you.
7 Types of Website Traffic Sources to Leverage For Optimal Results
The digital world is brimming with opportunities to funnel visitors to your site. Are you ready to turn curiosity into clicks? Let’s break down the seven most essential traffic sources, explain how they work, and show you how to make them your ultimate tools for growth.
1. Mobile Traffic: Pull in Clients At Your Fingertips
Mobile traffic is huge nowadays. With over 4.5 billion persons glued to their phones, this is one of the top converting traffic sources out there. Did you know Google made over $300 billion in mobile ad revenue in a single year? That’s the power of being where your audience lives — mobile phones.
Here are two reasons this traffic source is awesome:
- Mobile traffic is one of the fastest-growing sources worldwide. It’s responsible for nearly 60% of website traffic today.
- It’s perfect for affiliate marketers who use push notifications or banner ads.
To better leverage this traffic source, separate your mobile and desktop traffic to better optimize conversion rates. Our publishers have also recorded success when they target specific aspects of this source, like operating systems (Android or iOS) or device types.
2. Organic and Paid Traffic: The Dynamic Duo
Organic traffic is a classic hero of website traffic sources. It’s free, credible, and builds trust like no other. On the other hand, paid traffic is your trusted ally that will deliver instant results when you need them most.
So, which should you choose? Well, here’s the deal: In a BrightEdge study, 53.3% of web traffic came from organic search and 27% from paid ones.
Now, that doesn’t mean paid traffic is obsolete. Absolutely not! Platforms like Google Ads let you target specific keywords with precision and drive immediate results. So, when you combine these forces, you’re set for supreme dominance.
3. Social Traffic: Get Traffic from Popular Networking Sites
Social media is where the party’s at. And the guests? Billions of potential customers! Platforms like Facebook, Instagram, and LinkedIn are treasure troves for driving website traffic. These sites offer laser-focused targeting by demographics, interests, and behaviors.
Social media platforms also offer incredible scalability thanks to their huge numbers of active users. To get the most out of this traffic source, you can leverage Instagram Stories or Snapchat for quick, visually engaging campaigns.
Normally, those who use this traffic source may want to sell products or services. However, achieving success is more than that — you need to engage your audience. Therefore, run polls, quizzes, or craft appealing content that will draw users to your landing page.
And yes, PropellerAds has Social Traffic Type for everyone willing to benefit from this source and buy social traffic WITHOUT restrictions of media platforms. Give it a try!
4. Native Ads: The Real Masters of Disguise
Native ads act like chameleons — they blend right in! As such, users feel like they are discovering something new and not being sold to.
Here’s what makes them unique and worth using to attract the right audience:
- Native ads match the look and feel of the content they’re displayed in.
- They boast engagement rates that are significantly higher than traditional banner ads.
To enjoy this traffic source better, focus on clean, compelling visuals and headlines that will pique curiosity without trying to click-bait your target audience. Interestingly, we offer this traffic source to our dear publishers and affiliates.
5. Push Notifications: Pop, Push, and Profit
Imagine delivering your ad directly to a user’s screen — no interruptions, just instant visibility. That’s the allure of push notifications.
This traffic source boasts higher click-through rates (CTR) because who doesn’t check their notifications? Furthermore, it offers flexible formats: either Web push or In-page push ads.
To leverage push notifications’ higher CTR and deliver better results, be more specific and target your message effectively.
6. Search Traffic: Praise King Google!
Another source you shouldn’t miss is search traffic. It’s one of the best traffic sources out there, thanks to its consistent, high-intent users who are already searching for what you offer.
Imagine looking up a product and seeing the top results asked and researched by someone else. This definitely saves you the time and effort of searching the endless void of the internet. When you consider the breakdown of search traffic, you discover it’s SEO-driven and sustainable.
💡Pro Tip: To achieve the best results, don’t sleep on long-tail keywords! They offer lower competition and higher conversion potential.
Wrapping It Up: Get The Best Traffic Source with PropellerAds
There you have it — six traffic sources guaranteed to level up your media buying game. From mobile dominance to native ads and social engagement, the opportunities are endless. Now, it’s your turn. Pick a source (or better – sources), dive in, and start experimenting.
Remember, the key is to test, track, and tweak until you find the perfect mix that drives traffic, conversions, and profits. Feeling inspired? PropellerAds can help you crush your marketing goals and increase your ROI further. Register with us today, and get access to thousands of exclusive and well-tested traffic sources!
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