Banner Sizes for All Social Media: Up-to-Date Guide 2025
Visual content dominates the web–91% of people prefer it to written content, video makes up over 80% of consumer internet traffic, and nearly half of marketers say that over 50% of the content they publish is visual.
With images and videos playing a major role, getting your banners right has never been more critical––so, here’s everything you need to know about banner sizes for 2025.
Marketers, media buyers, brands, and website publishers handle a lot when it comes to visual content. It’s not just aesthetics—there are several factors to consider that can directly impact your content’s performance:
- Copyright laws
It’s important to ensure images don’t defy copyright laws. While copyright laws don’t directly dictate banner size, they influence how images are used and shared. For example, it’s important to consider licensing agreement rules and Fair Use laws to stay compliant with social media platforms.
- Professional appearance
Getting the typical banner size right looks better for your brand. Proper sizing avoids pixelation, awkward image stretching, or cropping.
- Ensure your audience sees the full image
With the right dimensions, key elements like logos and text won’t be cut off, especially on mobile devices.
- Future-proof your banners
Following updated specifications reduces the need for constant adjustments, saving you time in the long run when social platforms update design and sizing.
Keep reading for more details on each platform’s standard banner sizes. The below table gives you a quick view of the information people look up most often.
| Type | X/Twitter | Snapchat | YouTube | TikTok | Google Business | ||||
|---|---|---|---|---|---|---|---|---|---|
| Profile picture | 170 x 170 | 320 x 320 | 400 x 400 | 400 x 400 | 165 x 165 | 320 x 320 | 800 x 800 | 200 x 200 | 250 x 250 |
Landscape | 1200 x 630 | 1080 x 566 | 1600 x 900 | 1200 x 627 | N/A | N/A | N/A | 1920 x 1080 | 4:3 aspect ratio |
Portrait | 630 x 1200 | 1080 x 1350 | 1080 x 1350 | 627 x 1200 | N/A | N/A | N/A | 1080 x 1920 | N/A |
Square | 1200 x 1200 | 1080 x 1080 | 1080 x 1080 | 1080 x 1080 | 1000 x 1000 | N/A | N/A | 1080 x 1080 | N/A |
Stories | 1080 x 1920 | 1080 x 1920 | N/A | N/A | N/A | N/A | N/A | 1080 x 1920 | N/A |
Cover photo | 851 x 315 | N/A | 1500 x 500 | 1128 x 191 | 1920 x 1080 | 1000 x 1500 | 2560 x 1440 | N/A | 16:9 aspect ratio |
Facebook updates its design and image requirements all the time. With that in mind, it’s always best to upload the highest-quality image possible to future-proof against changes.
Whether running banner ads or optimizing your business page, using the correct Facebook banner size is key to creating high-quality visuals that engage users. Below, we break down the most important banner sizes for profile pictures, posts, event covers, and Facebook ads
Facebook profile picture size
- Recommended size: 320 x 320 pixels
- Minimum size: 180 x 180 pixels
- Displays as a circle on both desktop and mobile, so ensure your key elements are centered.
Facebook cover photo sizes
- Recommended size: 851 x 315 pixels
- Displays at 820 x 312 pixels on desktop and 640 x 360 pixels on mobile.
- Avoid compression by uploading as a JPG or PNG under 100KB.
Facebook timeline photo and post sizes
- Recommended size: 1200 x 630 pixels
- Aspect ratio: 1.91:1
- For carousel posts, use 1200 x 1200 pixels (1:1 ratio).
Facebook event cover photo image sizes
- Recommended size: 1920 x 1005 pixels
- Minimum dimensions are 400 x 150 pixels, but for best results, use higher resolution images.
Facebook image sizes for panorama or 360 photos
- Minimum image size: 30,000 pixels in any dimension
- Aspect ratio: 2:1
- JPEG files should not exceed 45MB.
Facebook image sizes for Facebook Stories: 1080 x 1920 pixels
- Recommended size: 1080 x 1920 pixels
- Aspect ratio: 9:16
- Leave 14% of the top and bottom text-free to avoid overlays covering important elements.
Facebook image sizes for ads
- Feed Ads: Minimum 600 x 600 pixels, recommended 1080 x 1080 pixels (1:1 or 1.91:1 ratio).
- Right Column Ads: At least 1080 x 1080 pixels (desktop-only format).
- Stories Ads: 1080 x 1920 pixels (9:16 aspect ratio).
- Instant Articles and Marketplace Ads: Use 1080 x 1080 pixels (1:1 ratio).
Instagram offers flexibility with vertical, horizontal, and square image formats, giving your brand plenty of options to create visually appealing content. Below are the key Instagram banner sizes to use when designing posts, Stories, Reels, and ads.
Instagram post sizes
- Square images: 1080 x 1080 pixels (1:1 aspect ratio)
- Landscape images: 1080 x 566 pixels (1.91:1 aspect ratio)
- Portrait images: 1080 x 1350 pixels (4:5 aspect ratio)
Instagram photo thumbnail sizes
- Thumbnails display at 161 x 161 pixels.
- Upload images at 1080 pixels wide to ensure clarity when expanded.
Instagram Stories image size
- Recommended size: 1080 x 1920 pixels (9:16 aspect ratio)
- Avoid placing text or logos in the top or bottom 14% to ensure they aren’t covered by Instagram’s UI.
Instagram carousel image sizes
- Square carousel images: 1080 x 1080 pixels (1:1 aspect ratio)
- Portrait carousel images: 1080 x 1350 pixels (4:5 aspect ratio)
- Carousel posts can include up to 10 slides—optimize each with the correct Instagram banner size.
Instagram Reels sizes
- Recommended size: 1080 x 1920 pixels (9:16 aspect ratio)
- Safe zones: Leave space for captions and engagement buttons to avoid overlap.
Instagram ads image sizes
- Feed ads: 1080 x 1080 pixels (1:1 aspect ratio) or 1080 x 566 pixels (1.91:1 aspect ratio)
- Explore ads: Same as feed ads—1080 x 1080 or 1080 x 566 pixels.
Instagram Stories ads image sizes
- Recommended size: 1080 x 1920 pixels (9:16 aspect ratio)
Whether you’re updating your profile photo, creating in-stream content, or designing ads, using the correct Twitter banner sizes will make sure your visuals stand out. Below are the most important dimensions to keep in mind.
X (Twitter) profile image sizes
This image appears in tweets, comments, and the “Who to follow” section, making it a key part of your branding.
- Recommended size: 400 x 400 pixels (1:1 aspect ratio)
- Maximum file size: 5MB
- Accepted formats: JPG, PNG, or GIF
X (Twitter) header photo size
- Recommended size: 1500 x 500 pixels
- Maximum file size: 5MB
X (Twitter) images sizes for in-stream photos
- Landscape images: 1600 x 900 pixels (16:9 aspect ratio)
- Square images: 1080 x 1080 pixels (1:1 aspect ratio)
- Minimum size: 600 x 335 pixels
- Upload high-resolution photos to ensure they look sharp across devices.
X (Twitter) card image size
Cards appear in link previews and rich media posts, predominantly used by advertisers.
- Recommended size: 1200 x 628 pixels (1.91:1 aspect ratio)
X (Twitter) image sizes for ads
- Single-image ads: 1200 x 1200 pixels (1:1) or 1200 x 628 pixels (1.91:1)
- Carousel ads: 1200 x 1200 pixels per image
- Video ads: 1920 x 1200 pixels (16:9) or 1200 x 1200 pixels (1:1)
LinkedIn is the go-to platform for professionals and B2B advertisers, making it critical to use the right LinkedIn banner sizes for profiles, company pages, blog links, and ads. Here’s a quick guide to help you optimize your visuals.
LinkedIn profile image sizes
- Recommended size: 400 x 400 pixels (1:1 aspect ratio)
- Minimum size: 268 x 268 pixels
- Maximum file size: 8MB
LinkedIn image sizes for personal profile cover photos
- Recommended size: 1584 x 396 pixels
- Aspect ratio: 4:1
LinkedIn image sizes for company pages
- Logo image size: 300 x 300 pixels
- Cover photo size: 1128 x 191 pixels
LinkedIn image sizes for blog post link images
These are the images that appear when sharing blog links on LinkedIn.
- Recommended size: 1200 x 627 pixels
LinkedIn custom image size for sharing a link in an update
These appear in the update feed, making it a great tool for driving clicks and engagement.
- Recommended size: 1200 x 627 pixels
LinkedIn image sizes for ads
- Single-image ads: 1200 x 627 pixels (1.91:1 aspect ratio)
- Carousel ads: 1080 x 1080 pixels per image (1:1 aspect ratio)
- Video ads: 1920 x 1080 pixels (16:9)
Pinterest is a visual platform that thrives on high-quality images, making it essential to use the correct Pinterest banner sizes for profile photos, Pins, and ads.
Pinterest image size for profile cover photo
- Recommended size: 165 x 165 pixels (1:1 aspect ratio)
- Maximum file size: 10MB
Pinterest image sizes for Pins
Pins are the core of Pinterest, so use high-resolution images to catch attention and drive engagement.
- Recommended size: 1000 x 1500 pixels (2:3 aspect ratio)
- Minimum size: 600 x 900 pixels
Pinterest image sizes for collections Pins
Collections showcase multiple products or ideas within a single Pin.
- Recommended size: 1000 x 1500 pixels for the main image
- Each smaller image should follow the 1:1 aspect ratio (e.g., 1000 x 1000 pixels).
Pinterest image size for Story Pins
- Recommended size: 1080 x 1920 pixels (9:16 aspect ratio)
Pinterest image sizes for ads and carousels
- Standard ad Pins: 1000 x 1500 pixels (2:3 aspect ratio)
- Carousel ads: 1000 x 1000 pixels per image (1:1 aspect ratio)
- For video ads, ensure a minimum resolution of 720p and an aspect ratio of 1:1 or 16:9.
Snapchat is a mobile-first platform that relies heavily on vertical, high-quality visuals. Using the correct Snapchat banner sizes for ads and Geofilters ensures your content is engaging and optimized for mobile users.
Snapchat ads image size
- Recommended size: 1080 x 1920 pixels (9:16 aspect ratio)
- File type: JPG, PNG, or GIF
- Maximum file size: 5MB for static images, 32MB for video ads
Snapchat Geofilter image size
- Recommended size: 1080 x 2340 pixels
- File type: PNG with a transparent background
- Maximum file size: 300KB
- Keep designs within 25% of the screen to avoid obstructing user content. Ensure your Geofilter aligns with Snapchat’s guidelines for branded and location-based filters.
YouTube is one of the most visual platforms out there, making the correct YouTube banner sizes essential for maintaining a professional and engaging channel.
YouTube profile photo size
- Recommended size: 800 x 800 pixels (1:1 aspect ratio)
- Minimum size: 98 x 98 pixels
- Appears as a circle across the platform, so center any logos or key visuals.
- Recommended size: 2560 x 1440 pixels
- Safe area: 1546 x 423 pixels (where text and logos won’t be cut off)
- Maximum file size: 6MB
- This banner spans the top of your channel and looks best when optimized for both desktop and mobile.
YouTube video size
- Standard size: 1920 x 1080 pixels (16:9 aspect ratio)
- Minimum size: 1280 x 720 pixels
- Videos must maintain a 16:9 aspect ratio for proper playback without black bars. For YouTube Shorts, use 1080 x 1920 pixels (9:16 aspect ratio).
YouTube thumbnail size
- Recommended size: 1280 x 720 pixels (16:9 aspect ratio)
- Minimum width: 640 pixels
- Maximum file size: 2MB
TikTok’s focus on short, engaging visuals makes the correct TikTok banner sizes incredibly important for standing out on the platform.
TikTok profile photo size
- Recommended size: 200 x 200 pixels
- File type: JPG, PNG, or GIF
TikTok video size
- Recommended size: 1080 x 1920 pixels (9:16 aspect ratio)
- Minimum resolution: 720 x 1280 pixels
- Maximum file size: 500MB for videos under 60 seconds
TikTok carousel image size
- Recommended size: 1080 x 1920 pixels (9:16 aspect ratio) per image
- Use up to 10 images in a carousel for TikTok Spark Ads or storytelling content.
- Images should maintain high resolution for clarity across devices.
Your Google Business Profile is often the first impression customers have of your brand, so using the correct Google Business banner sizes for logos, cover photos, and business images is necessary to maintain professionalism.
Google Business logo image size
- Recommended size: 720 x 720 pixels (1:1 aspect ratio)
- Minimum size: 250 x 250 pixels
- Maximum file size: 5MB
Google Business cover photo size
- Recommended size: 1024 x 576 pixels (16:9 aspect ratio)
Google Business business photo size
- Recommended size: 720 x 720 pixels (1:1 aspect ratio)
- Use these images to showcase your location, products, or services.
- Avoid blurry or low-quality photos, as they directly impact how potential customers perceive your business.
To sum up
Keeping up with the latest social media banner sizes ensures your visuals always look professional and perform well across platforms. By using the correct dimensions, you can maintain image clarity, avoid cropping issues, and optimize engagement — helping your brand stand out in a crowded digital space.
So use this guide for perfect banner sizing and visit PropellerAds for high-quality traffic, including social media!
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