We are interested in you getting two things: positive results for your advertising campaigns, and comprehensive control over them. That’s why we continue to expand our collaboration with the most trustworthy tracking solutions on the market and to reduce the number of complications in your workflow. Today, we want to present Thrive tracker, which will help you know everything about your campaigns – read on for even more great features.
In 2015, 33.4% of all website traffic worldwide was generated through mobile phones. According to Mary Meeker’s report, 29% percent of people’s daily screen time is spent looking at smartphones.
No wonder advertising on mobile platforms is becoming more and more attractive for brands. By 2017 this market is expected to grow to $42 billion.
Mobile user experience is becoming more and more important for publishers’ success. However only 30% of all websites are optimised for mobile devices right now. Some webmasters still ignore the fact that mobile traffic needs a different approach and try to monetise it with traditional “desktop” approaches.
The amount you earn with Propeller Ads as a publisher depends on a number of factors. Some of these factors are in your control, while others depend on traffic performance. By the end of this article, you will understand the different variables that affect your eCPM, and how you can further optimize to get the best results.