Author photography
Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

shocking content
Affiliate Marketing

Shocking Content: Is It a Yay or Nay?

Discover how shock advertising grabs attention, evokes strong emotions, and influences consumer behavior through controversial and provocative content

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Events

PropellerAds’ Next Stop: India Affiliate Summit 2019

Discover the latest trends and innovations at India Affiliate Summit 2019 by PropellerAds. Join industry leaders for insights and networking

gaming creatives for native ads
Affiliate Marketing

The Power of Psychology: How to Craft Gaming Creatives that Work

Discover the potent blend of psychology and creativity in gaming. Learn to craft compelling experiences that captivate and engage

Affiliates_Seasonality
Affiliate Marketing

Planning for Success: It’s All About Seasonality for Affiliates

In this article, I’ll define seasonality and tell you why you should always keep an eye on this phenomenon to build a winning campaign

PropellerAds_Hackathon_Party image
Events

From Hackathon to After Party: Introducing Kinza 2019

Our team has worked on developing a workshop we’ve dubbed The Hackathon. Also, we throw an after-party with a theme of From Dusk ‘Till Dawn!

What Content_to_Lock_
Monetize

Gate Master Initiation: What Content Should You Lock?

Let’s take a look at some tips to help publishers lock the right content in order to increase profits. Content locking is an awesome new feature

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