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Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

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Tutorials

Targeting Strategies for Beginners: How to Segment and Approach Your Audience

You can group people into segments based on broad characteristics like GEO or narrow it down by dividing customers based on user activity statistics

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Events

Jackpot: PropellerAds is Heading to the Affiliate Summit West 2019!

The ASW19 promises to unite the most influential decision-makers, stakeholders, publishers, advertisers, and other key players in the affiliate industry

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Industry News

Cheat Sheet: Digital Marketing Trends 2019

Stay ahead with our comprehensive cheat sheet on top digital marketing trends for 2019. Uncover strategies to boost your online presence and drive success

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Tutorials

Intro to How to Conduct Effective A/B Ad Testing

You can conduct A/B testing based on the type of device consumers are using. You can divide your traffic into iPhone and Android users

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Affiliate Marketing

Black Friday through Cyber Monday: A Survival Check List for Affiliates

One of the great things about Black Friday is that it also brings a flurry of great CPA offers. Advertisers are eager to get their products out

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Advertising

[Singles’ Day 11/11] Preparing for China’s Biggest Online Shopping Day

Singles’ Day is such a hit that it generates more sales than Black Friday, Cyber Monday, and Thanksgiving combined

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Events

Blast-Off! PropellerAds is Going All Out at the Affiliate World Asia 2018 Event

Don't miss PropellerAds' stellar presence at Affiliate World Asia 2018. Join us for explosive insights and networking opportunities!

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Events

Arab Affiliate Summit 2018: Learn, Connect, and Blast Off!

Join Affiliate Arab Summit 2018 to learn, connect, and boost your affiliate marketing. Don't miss the chance to blast off your success!

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Affiliate Marketing

Simply Boo-tiful: How to Build a Great Halloween Campaign for Any Industry

Learn expert tips to create a spooktacular Halloween campaign that bewitches your audience, regardless of your industry

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Affiliate Marketing

Fraud or Not: Is Incentive Traffic Allowed?

Harness the power of incentivized traffic to boost engagement and conversions. Drive meaningful results for your business today!

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