Olya Mikheeva, Author at PropellerAds Blog

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

16 February 2023 | App Marketing

App Store Optimization: How to Do It Right? [With Real App Owners Experience]

How to make your app stand out from the rest at App Store and Google Play? App Store Optimization wisely mixed with paid traffic is the key

2 February 2023 | Interstitial Ads

Boost Your CTR With New Interstitial Templates [Real Case Studies Inside]

The new dimension of Interstitials is here: meet the new templates that boost conversion rates and get more clicks than ever before

31 January 2023 | Guest Expert

How To Master Your Affiliate Marketing and Not Give Up [Interview with Bob, a Media Buyer]

How to become an affiliate marketing pro starting from zero? Our partner Bob Zhang has the answer — read his interview for PropellerAds!

25 January 2023 | Advertising

Burning Questions About SmartCPC: Tips, Best Practices, Case Studies

How does SmartCPC, we've recently launched at PropellerAds, work? Here we give all details about SmartCPC, with real-life examples and case studies

21 December 2022 | Platform Updates

SmartCPC: New Bidding Model for Auto Optimization

Meet SmartCPC, the new bidding model from PropellerAds for Push and In-Page Push formats: automated zone management and 20%-30% cheaper traffic

14 December 2022 | Podcasts

Trending GEOs 2023: PropellerOnAir 9th Podcast with Thomas McMahon from ClickBank

Explore top GEO trends of 2023 in PropellerOnAir's 9th podcast, featuring insights from ClickBank's Thomas McMahon. Stay ahead in the digital landscape!