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Author

Bláthnaid King

Bláthnaid King is an expert marketer and content strategist. She's currently the Content and Communications Manager for Duolingo Classes, previously the Marketing Lead for local social campaigns at Patreon, and Growth Marketing Manager for hyper-growth startups like Inkitt and Galatea.

Top iGaming Conferences 2025
Events

iGaming Events to Attend in 2025

Plan your 2025 with the top iGaming events. Learn from experts, network with professionals, and stay ahead in the competitive industry

best affiliate conferences 2025
Industry News

Best Affiliate Marketing Conferences 2025

Explore the best affiliate marketing conferences of 2025 to catch trends, build connections, and expand your marketing knowledge.

Fantasy Sports vs iGaming
Advanced Tutorials

Fantasy Sports VS. iGaming: Complete Marketing Guide

Explore the differences between Fantasy Sports and iGaming, and learn effective marketing strategies for each audience.

What is Lead
Affiliate Marketing

What is a Lead? Definitions and Tips for Handling Different Types of Leads

Learn what a lead is in marketing and sales. Discover the different types of leads, how to qualify them, and effective strategies for converting leads into customers

mac conference 2024
Events

Join us at the Grand MAC 2024 in Yerevan, Armenia!

Meet us at MAC 2024 in Armenia! Welcome to booth P41, where you can meet us personally and chat about our new features and ad trends.

Wait till it works: patience in your media buying campaigns
Case Studies

Afflift Contest: Using Patience to Turn a Campaign From Red to Green

How to make a campaign profitable? How much does it take before your tracker goes green? We show it in this Afflift contest case study.

PropellerAds_sigma_balkans2023 image
Events

Meet, Mingle and More: PropellerAds at SiGMA Balkans 2023

Meet PropellerAds team at SiGMA Balkans 2023! Visit our booth and ask any questions you may have. See you soon in sunny Limassol!

10 best alternatives to Google Analytics
Affiliate Marketing

10 Best Alternatives to Google Analytics

We prepared a big list of Google Analytics alternatives — with overviews, comprehensive comparisons, and pro tips for advertisers. Check out!

comunity-based marketing
Affiliate Marketing

Maximizing Community-Based Marketing: How Platforms Like Facebook, Reddit, and Quora Can Help

Capturing your target audience’s attention is not easy. Luckily, there’s a marketing strategy that can help: community-based marketing

PropellerAds - Chinese New Year 2023
Ad Trends

Chinese New Year 2023: Verticals to Target 

If you’re also thinking about running a Chinese New Year-themed campaign this January, then you’ve got the right idea