[Case Study] 32.5K Registrations & 5.3K FTDs: How a Fixed CPM Setup Scaled in UA
Between December 1st, 2025, and April 30th, 2026, a large-scale iGaming campaign in Ukraine focused on one simple goal: stable and predictable scaling without sacrificing performance.
Instead of relying on aggressive short-term pushes, a setup designed for long-term efficiency, as well as steady traffic growth over time, was built.
Over the campaign period, the setup delivered strong results across key performance metrics:
Setup & Strategy
The campaign operated in the iGaming vertical using mobile Pop traffic under a fixed CPM buying model. Instead of promoting a single product, the advertiser rotated several offers simultaneously, allowing for more flexible optimization and better adaptation to different traffic segments.
Traffic was directed entirely to web flows, with all funnels built around lightweight registration-focused pre-landers.
As for the strategy, it was about building a stable acquisition system that could maintain performance over time. To avoid creative fatigue and banner blindness, the advertiser continuously rotated multiple pre-landing pages across different traffic segments.
Funnels used classic CTA-driven pre-landers (step 2 of the user flow) and homepage-style flows with integrated registration forms directly on the page (step 3 of the user flow).
Optimization & Results
Once enough data was collected, the focus shifted from scaling volume to improving efficiency inside the existing traffic flow. Rather than increasing bids aggressively across all segments, the campaign was optimized more selectively.
Higher-performing traffic zones received more volume, while weaker combinations were filtered out or adjusted through pre-landing changes and targeting refinements.
A lot of attention also went into post-registration behavior and not just registrations themselves. The team closely monitored how users moved further down the funnel, especially when it came to deposit activity and re-engagement performance over time (with re-engagement deposit volume reaching an impressive number of 40,712).
This helped maintain stable KPIs throughout the campaign while still keeping scaling sustainable.
Performance remained consistent across the entire period:
The campaign maintained stable performance throughout the entire four-month period while continuing to scale traffic volumes across Ukraine.
What This Case Shows & Why It Matters for World Cup Traffic
Olexandr Shovkun, Senior Team Leader of the Accounting Team:
This case highlights something that gets overlooked when everyone is chasing quick wins — stability is a strategy. 32.5K registrations and 40K+ re-engagement deposits don’t happen by accident. They come from a system built to last. For World Cup campaigns in competitive GEOs like Ukraine, my recommendation is simple: don’t overbid, don’t overcomplicate. Build the funnel right, rotate consistently, and let the re-engagement volume do the work for you.
What makes this setup interesting is that it didn’t try to “hack” scaling with aggressive pushes or random volume spikes. The whole campaign was built around stability – and honestly, during competitive periods, that usually works much better in the long run.
A big part of the performance came from smart segmentation, constant funnel rotation, and understanding that not all value comes instantly. Quite a lot of deposits came later from users who had already entered the funnel before, which gradually improved the overall economics and made scaling feel much less aggressive and risky.
It’s also a pretty good reminder that simple web funnels still work. Even now, when everyone is obsessed with AI creatives, complex automations, and “next-gen” traffic strategies, clean setups with good targeting and consistent optimization still perform extremely well.
All in all, that’s probably why this approach matters so much during events like the World Cup. Once traffic gets expensive and everybody starts fighting for the same audience, structured campaigns usually outperform chaotic scaling attempts.
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