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Author

Nastya Tikhonova

With a background in digital marketing and affiliate ecosystems, Nastya specializes in traffic acquisition strategies, monetization models, and the performance marketing landscape. She has worked across iGaming and affiliate projects, gaining hands-on experience with campaign optimization, traffic scaling, and partner ecosystems. Her focus is on analyzing industry mechanics and practical approaches used by advertisers in performance-driven environments.

PropellerAds - Interactive Ads campaign generating clicks but missing conversions.
Interactive Ads

The Engagement Gap: 7 Reasons Your Interactive Ads Get Clicks But Miss Conversions

Interactive Ads getting clicks but few conversions? Check tracking, targeting, landing-page flow, and optimization before rebuilding.

PropellerAds - AI affiliate programs in 2026 and SaaS subscription opportunities for traffic buyers
Affiliate Marketing

AI Affiliate Programs in 2026: What the SaaS Subscription Boom Means for Traffic Buyers

Compare AI affiliate programs, payout models, retention, and traffic intent to choose SaaS offers with long-term revenue potential in 2026.

PropellerAds - Southeast Asia campaign case study showing 637K conversions, $222K revenue, and a scalable low-CPA strategy
Case Studies

[Case Study] 637K Conversions: How a SEA iGaming Campaign Scaled with Low CPA

This Southeast Asia iGaming campaign scaled with low CPA, a simple funnel, and smart optimization to reach 637K conversions and $222K in revenue.

PropellerAds - AI creative fatigue in advertising, showing how too many similar variations can weaken performance and user attention
Ad Trends

Creative Fatigue in the Age of AI: Why More Variations ≠ Better Results

AI creative fatigue can weaken performance when too many variations dilute signals, reduce recognition, and make ads easier to ignore.

PropellerAds - APAC Mobile Payments showing how wallet-first checkouts, mobile-native payment habits, and local payment trust shape conversion across Asia-Pacific markets
Finance

APAC: Mobile Payments, Checkouts & Wallet Innovation

APAC Mobile Payments work differently from card-first markets. See how local wallets, payment trust, and checkout flow influence conversion.

Push and Pop vs Social Traffic: what to use?
Media Buying

Why Push and Pop Traffic Perform Where Social Ads Don’t?

Push and Pop Traffic can outperform social ads when speed, clarity, and low user resistance matter most. See where it performs best and why.

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