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Author

Nastya Tikhonova

With a background in digital marketing and affiliate ecosystems, Nastya specializes in traffic acquisition strategies, monetization models, and the performance marketing landscape. She has worked across iGaming and affiliate projects, gaining hands-on experience with campaign optimization, traffic scaling, and partner ecosystems. Her focus is on analyzing industry mechanics and practical approaches used by advertisers in performance-driven environments.

PropellerAds ISO 27001 audit 2026 passed
Our News

Security Check, Once Again: PropellerAds Passes the Annual ISO 27001 Surveillance Audit

PropellerAds passes ISO 27001 Audit ISO in 2026, and proves its commitment to strong data protection and security standards.

PropellerAds - iGaming pre-funnel with influencer-led content driving user acquisition
Affiliate Marketing

How Influencer-Led Content Becomes the Pre-Funnel in iGaming?

Discover how an iGaming pre-funnel helps brands pre-educate users, improve funnel quality, and turn influencer traffic into measurable ROI.

PropellerAds - traffic source conversion explained through context fit, attention, and user state across search, social, push, and pop
Media Buying

Why the Same User Converts Differently Across Traffic Sources?

Traffic source conversion isn’t random. See how user state differs across search, social, push, and pop—and how to align funnels.

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