Advertiser’s Social Media Page Guide: Facebook Banner Size 2025 and Other Elements
The right Facebook banner size is critical for your page to look professional: branding, engagement strategies, and ad setup are equally important. An optimized social media page is a powerful tool for building awareness, engaging your audience, and driving conversions. For advertisers, publishers, brands, and media buyers, a well-structured page ensures that every element, from visuals to ads, works together to achieve your goals.
This article will guide you through the essentials of:
- Choosing the correct Facebook banner size and setup to make a strong visual impact.
- Optimizing your page layout and branding for better user engagement.
- Using ads to convert visitors into customers.
Below you can find the recommended dimensions for the most common banner sizes on Facebook.
- Profile cover photo: 851 x 315 pixels
- Event cover photo: 1920 x 1005 pixels
- Ad banners:
- Feed ads: 1080 x 1080 pixels (1:1) or 1200 x 628 pixels (1.91:1)
- Stories ads: 1080 x 1920 pixels (9:16)
- Right column ads (desktop only): 1080 x 1080 pixels (1:1)
- Desktop vs. mobile cropping: On mobile, Facebook cover photos crop slightly, so keep important content centered.
- Safe zones: Leave a margin around key elements like text and logos to prevent them from being cut off.
- File format: PNG or JPG (under 100KB for best compression results).
- Uploading a small image leads to pixelation.
- Not testing banners on both mobile and desktop before publishing.
- Using too much text can appear cluttered or cut off in some views.
Profile picture and branding
- Recommended size and format
For clarity, use a square image of a minimum 180 x 180 pixels or a maximum of 2048 x 2048 pixels for your profile picture. This ensures high resolution across various displays. - Consistency across social media platforms
Maintaining uniformity in your profile picture across all social media channels reinforces brand recognition and trust. A consistent visual identity helps audiences easily identify and connect with your brand, regardless of the platform.
- Importance of promotions
Event banners serve as the primary visual attraction for your events, capturing attention and conveying essential information. A compelling event cover photo can significantly increase interest and attendance. - Optimal dimensions for event covers
The recommended size for Facebook event cover photos is 1920 x 1005 pixels with a 16:9 aspect ratio. This ensures your image displays correctly across devices without unwanted cropping or distortion.
Post and ad images
Facebook feed posts:
- Image posts
For square images, use 1080 x 1080 pixels (1:1 aspect ratio). For landscape images, 1200 x 630 pixels (1.91:1 aspect ratio) is recommended. - Video posts
Ensure videos are at least 1280 x 720 pixels for landscape (16:9 aspect ratio) and 720 x 1280 pixels for portrait (9:16 aspect ratio) to maintain quality across devices.
Sponsored ads and carousel ads
- Sponsored ads
Images should be 1200 x 628 pixels (1.91:1 aspect ratio) to appear crisp and professional. - Carousel ads
Each image or video in a carousel should be 1080 x 1080 pixels (1:1 aspect ratio) to ensure uniformity and optimal display.
Optimizing your Facebook page for advertising and engagement
Set up a high-performing Facebook business page
Write a search engine-optimized About section
- Complete all sections
Make sure that every part of your Facebook Business Page is filled out, including your business name, bio, categories, contact information, and operating hours. A comprehensive profile improves your page’s discoverability and provides potential customers with essential information. - Incorporate relevant keywords
Use specific keywords related to your industry and services in your About section to improve search engine rankings. This strategy helps your page appear in relevant searches both on Facebook and external search engines.
Chose the right call to action
Facebook offers different CTA buttons like ‘Sign Up,’ ‘Shop Now,’ ‘Contact Us,’ and more. Choose the one that aligns with your business objectives and encourages users to take desired actions.
Organize tabs and sections for better navigation
- Arrange your page tabs (e.g., About, Services, Reviews, Photos) in a logical order that highlights the most important information first. This organization makes it easier for visitors to find what they’re looking for, improving their experience on your page.
Posting strategies for advertisers
Choose the content that performs best
- Engaging formats
Use a mix of content types such as videos, carousels, and interactive posts to capture audience attention. Videos, in particular, are highly engaging and can effectively convey your brand message. - User-Generated Content (UGC)
Encourage your customers to share their experiences with your products or services. Featuring UGC not only provides authentic content but also fosters community and trust.
Determine the best posting frequency
- Consistency over quantity
Maintain a regular posting schedule to keep your audience engaged without overwhelming them. The ideal frequency can vary, but consistency is key. Monitor your audience’s engagement metrics to determine the optimal posting cadence for your brand.
Facebook advertising: how to leverage your page for promotions
Facebook ads are still some of the most effective ads on the internet today. Offering a variety of ad formats, they are suitable for almost every conceivable marketing objective.
How Facebook ads work
In their simplest form, Facebook ads are paid posts that target users based on their location, demographic, and profile information. You set a budget and pay for every click or thousand impressions your ad receives. Of course, these details change depending on the ad format you choose.
Some of the most popular formats include:
Carousel ads
This interactive format allows advertisers to showcase up to ten images or videos within a single ad, each with its headline, description, link, and call-to-action. Carousel ads are effective for highlighting multiple products, detailing various features of a single product, or sequentially narrating a brand story.
Lead form ads
Designed to streamline the lead generation process, these ads present users with a form directly within the Facebook platform, eliminating the need to navigate to an external site. This seamless experience encourages higher conversion rates by reducing friction in the user journey.
Sponsored posts
Also known as boosted posts, these are organic posts that receive paid promotion to reach a broader audience. Sponsored posts are ideal for increasing visibility and engagement on content that has already demonstrated appeal among your existing followers.
Best practices for running Facebook ads
- A/B Testing
Conduct A/B tests, also known as split testing. This involves creating multiple versions of an ad with variations in elements such as images, headlines or calls to action. This process helps identify which version resonates best with your target audience, allowing for data-driven optimization of your campaigns. - Tracking engagement metrics
Regularly monitoring metrics such as click-through rates, conversion rates, and cost per acquisition provides insights into your ad performance. Analyzing these metrics will help you adjust your targeting, creative, or bidding strategies for the best results.
Common mistakes and how to avoid them
Banner and visual issues
- Incorrect banner sizes
Using improper banner dimensions can lead to distorted or cropped images, detracting from the professionalism of your ads. Adhering to Facebook’s recommended image specifications will maintain visual integrity. - Neglecting mobile optimization
With 98.3% of users accessing Facebook via mobile devices, failing to optimize ads for mobile viewing can result in a subpar user experience. Design ads with mobile compatibility in mind, using responsive layouts and legible text sizes.
Engagement and ad strategy mistakes
- Ignoring audience engagement
Not responding to comments or messages on your ads can create a perception of indifference, potentially harming your brand’s reputation. Actively engaging with your audience fosters a sense of community and trust. - Poor ad targeting
Broad or misaligned targeting can lead to your ads being shown to users unlikely to convert, resulting in wasted ad spend. Refine your audience parameters to align closely with your ideal customer profile. - Infrequent content updates
Allowing your page content to become outdated can diminish user interest and reduce engagement. Maintain a consistent posting schedule with fresh and relevant content to keep your audience engaged.
Conclusion
An optimized Facebook page is a powerful tool for advertisers, helping to build credibility, engage audiences, and drive conversions. From well-designed banners to compelling content, every detail matters in creating a page that not only looks good but also delivers real business results.
And don’t forget that the best social traffic (Facebook included) can be easily purchased at PropellerAds!
Join our Telegram for more insights and share your ideas with fellow-affiliates!
