[New!] AI Agent NIKO Already in Your Account: A Shortcut to Smarter Campaigns
What if you had an account manager who was available 24/7, knew every PropellerAds feature as well as our Support Team, and could answer in seconds?
Well, now you do.
Meet NIKO – the very first AI Agent ever launched on a multisource advertising platform, already live on the Self-Serve Platform.
NIKO has been in the hands of experienced PropellerAds advertisers since April 2026. After a month of fine-tuning together, the agent is now open to everyone on the Self-Serve Platform.
Trained on 15 years of PropellerAds expertise, NIKO is here to make running ad campaigns more automated and data-backed.
From launching ad campaigns to fine-tuning your bidding strategy, NIKO analyzes your stats, speeds up your tests, and helps you make better decisions much faster.
And the best part? NIKO speaks your language, literally. English, Spanish, Portuguese, Hindi, Russian, and more.
Heads up: NIKO is in beta. You’ll see new capabilities roll out fast, and every interaction helps NIKO learn.
Ready to see what you and NIKO can do together? Let’s dive in.
What Can NIKO Do: Main Functions & What to Expect
NIKO is a conversational AI assistant built into the Self-Serve Platform (currently powered by Anthropic’s Claude Sonnet 4.6).
From drafting your first popunder campaign to running multi-GEO scaling plans, NIKO handles the routine work, and explains every decision along the way, in as much (or as little) detail as you need.
By the way, NIKO is the lowest-friction way into AI for media buying
- No prompts to engineer – chat in plain language, the way you’d message a teammate
- No integrations to set up – NIKO lives inside the Self-Serve Platform
- No token costs – Anthropic’s Claude Sonnet 4.6 runs under the hood, on us
- No extra accounts – log in, click “Launch with AI”, and you’re chatting
You bring the goal. NIKO brings the engine.
Although the agent can handle a lot on its own, it will never make any decisions without your express approval. You are always in complete control.
Let’s see how NIKO can simplify your day-to-day, whether you’re a newbie or a seasoned expert.
Newbies
If you’re new to PropellerAds, or just getting started with paid traffic in general, NIKO can:
- Walk you through your very first campaign in a single conversation: no learning curve required. The agent shows you around and makes sure every step is clear.
- Suggest the optimal bidding strategy for your vertical and targeting, so you don’t drain your budget on day one.
- Convert any currency into USD, so you can accurately estimate your spend.
All in all, NIKO gives you confidence at every step, so you don’t have to dig through user manuals or wait on the team to clarify things (but our lovely support team is always happy to help, too!).
Experienced PROs
You’re probably already a pro at this, but here are several ways NIKO can take your workflow to the next level:
- Smart campaign drafts – NIKO builds top-notch campaign drafts based on platform-wide data and proven best practices, so you can test faster and launch multiple setups in a fraction of the time.
- Easy scaling to new GEOs – Planning to enter a new market? NIKO suggests reasonable bids and keeps your spend in check, so you can break into new GEOs and stay competitive without overspending.
- Better results from your first run – Because every test is optimized against your historical stats, you get stronger campaign performance from the very first launch.
- Less manual optimization – Edit campaigns right from the chat instead of clicking through each campaign card, form, and button one by one.
- Advanced reporting on demand – No APIs needed: get a detailed breakdown of your campaigns, targeting, and spend in a single window. Just tell NIKO what you need, and your report is ready.
For agencies and brands, this kind of automation pays off twice over: senior specialists are freed up to focus on high-level strategy and speed up hypothesis testing, while junior media buyers ramp up much faster by learning from NIKO’s recommendations in real time.
“Effective media buying isn’t about who places the highest bid – it’s about who can test, learn, and act fastest. NIKO cuts time-to-launch, accelerates iteration, and turns scaling to a new GEO into a single conversation. Every hour our clients save goes straight into better decisions.”
– Matvey Shmidt, Sales Director at PropellerAds
How to Start Chatting with NIKO
NIKO is already waiting for you inside your account.
Just log in to the Self-Serve Platform, click the “Launch with AI” button in the top right-hand corner, and say hi.
No setup and no extra steps.
One quick note: due to high demand, NIKO is rolling out to all accounts over the next 1–2 days. If you don’t see the “Launch with AI” button yet, reach out to our support team and they’ll get you set up.
This Is Just the Beginning
NIKO is our very first AI Agent, and it’s getting smarter day by day.
We’re already working on new capabilities: deeper creative analysis, predictive bid suggestions, and scaling to more ad formats. Every chat helps NIKO learn what matters most to you.
Spotted something off? Have a feature in mind? Tell us on Telegram or drop a note to our team – your feedback shapes what NIKO does next.
Ready to meet your new 24/7 account manager?
Join our Telegram for more insights and share your ideas with fellow affiliates!
Trends
View more posts
