[NEW Ad Format] Interactive Ads: Get Clicks From The Most Engaged Users
What if you could drive higher-intent clicks without having to spend time building and optimizing a converting funnel?
You can. Meet the new, exclusive PropellerAds ad format: Interactive Ads. It can deliver an average 5x higher conversion rates compared to traditional display formats, as users engage with the ad before reaching your offer.
In short, it works like this: you launch a campaign, and it delivers users who have already interacted with a gamified AI-optimized flow. It means they land on your offer more engaged and ready to convert.
Sounds nice already? But there’s even more, so let’s jump to the details.
What Are Interactive Ads and How Do They Work?
Interactive Ads are an exclusive PropellerAds ad format designed to deliver the most engaged audience possible. You get only highly focused users who are already intrigued and ready to proceed to the landing page.
There’s a wide range of possible variations: here are just a few examples to showcase:
Why are users so engaged?
Because they reach your offer only after completing a short interactive experience. Here is how the flow looks:
- You launch a PropellerAds Interactive Ads campaign.
- Users encounter the interactive experience during their regular web browsing, social media engagement, or app scrolling. The AI-tailored format is designed to naturally pull them out of their current activity and draw attention to the ad.
- PropellerAds algorithms automatically select and configure the most effective interactive creative based on internal data, the advertiser’s offer, and the target audience.
- A user engages with this AI-optimized experience: tapping, swiping, taking quizzes, or playing through a short interactive mini-flow.
- After going through this flow, a user lands on your offer page – already warmed up and ready to take further action.
How Interactive Ads Work
A simple flow from launch to a warmer, more engaged user.
You start a PropellerAds Interactive Ads campaign.
PropellerAds algorithms choose the most effective interactive experience based on your offer and audience.
The user interacts with the creative before reaching your page.
After the short interactive flow, the user lands on your offer page already more engaged and ready for the next action.
Why Do You Need Interactive Ads?
Because they bring in not just traffic, but high-intent users who are more likely to convert. They deliver:
- Stronger user engagement. Interactive ads capture attention and keep users engaged through actions such as swiping, tapping, or completing short flows before reaching the offer.
- Higher Conversion Rates. Pre-engaged users are more likely to convert, as the interactive flow builds interest and intent before they land on the page.
- Better Traffic Quality. Users arrive warmed up, meaning they are more ready to take action. The journey naturally filters out low-intent traffic at every step, so you avoid paying for irrelevant clicks and focus your budget on users who are actually likely to convert.
- No Creatives Needed. You don’t need to design or test creatives manually – interactive flows are generated and optimized automatically based on your offer and audience. This saves time and lets you launch campaigns in batches using ready-made funnels, without starting from scratch each time. All creatives are adapted to your offer and follow compliance requirements.
- Massive Traffic Volume. According to the latest statistics, Interactive Ads deliver 60M impressions daily and 2B impressions monthly. Top GEOs by volume include India (372M impressions), Indonesia (150M), the Philippines (101M), the US (93M), Brazil (89M), as well as Bangladesh (73M), Egypt (45M), and Thailand (37M).
Interactive Ads FAQ
How to launch an Interactive Ads campaign?
The Interactive Ads option is available directly in the campaign creation form in the PropellerAds dashboard.
What’s the difference from the previous generation of ads focused on delivering direct visits?
Unlike previous ad formats with a gamified flow, Interactive Ads introduce multiple engagement scenarios within the same format. This allows the system to dynamically adapt the user experience depending on campaign performance and audience behavior.
With the help of AI, PropellerAds algorithms automatically determine which interaction flows deliver the best results for each campaign, ensuring higher engagement and better conversion potential.
Which verticals perform best?
Interactive Ads perform especially well in the following verticals:
- Giveaway
- Finance
- Content
- Mobile Software
- Ecommerce
- mVAS
- Media
- iGaming
Do I need a specific offer for Interactive Ads?
No.
Our algorithms automatically match users with the most relevant offers based on their interaction with the creative, ensuring strong performance across a wide range of offers.
Creatives are automatically localised, and the interaction language is set to the user’s browser language, covering all widely used languages from English to Arabic.
Are Interactive Ads actual games?
They are lightweight interactive experiences – not full-scale games, but engaging gamified flows. These funnels are generated with the help of AI and tailored to both the offer and the target audience.
Is the user incentivized to complete the ad flow?
No. Users are not rewarded for completing the flow. The format uses short interactive mechanics to increase attention, filter the users, and qualify interest before the user reaches the offer.
Ready to Start?
Let the system handle the hard work of engaging the audience, and get users who are fully ready to act.
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