Top 5 Email Marketing Platforms to Consider as a Media Buyer

The digital world is overflowing with social ads and viral trends. Yet, email marketing remains an unsung hero of customer engagement. With around 360 billion emails sent daily in the past year, it’s clear that this marketing channel is here to stay. 

But let’s be honest: managing email campaigns isn’t always easy, especially when dealing with large numbers. From poor delivery rates to lackluster templates and low conversion numbers, the struggle is real for media buyers and affiliate marketers.

Here’s the good news: the right email marketing platform can transform those challenges into wins. This guide reviews the top five email marketing platforms that can help you boost ROI and dominate your inbox game this year. Without further ado, Let’s dive in!

---

#1. Brevo: An Email Platform Perfect for Growing Small Businesses

Brevo is a top-tier email marketing platform for small and medium-sized businesses ready to scale their operations. Its user interface makes email creation easy, thanks to its drag-and-drop editor and library of responsive templates. 

Plus, it supports SMS and WhatsApp campaigns, which are game-changing for media buyers running multichannel campaigns. 

Pros 

• Simple to use with strong automation features.
• CRM (Customer Relationship Management) and SMS integration are included.
• Affordable pricing tiers for growing businesses.

Cons

• Limited landing page options.
• Data importing can be difficult for newbies.

Pricing: Brevo’s free plan offers up to 9,000 emails per month. Its paid plans start at $8 for 500 contacts and 5,000+ emails monthly.

---

#2. Hubspot: One of The Best Free Email Marketing Platforms For Enterprises 

For big businesses and ambitious marketers aiming for significant results with a serious email marketing platform, Hubspot could be that dream tool. It’s a full-blown marketing ecosystem to help you scale your campaigns further. 

With Hubspot’s Marketing Hub, media buyers can enjoy stunning email templates, SEO tools, social media ads, and live chat features. This platform integrates with a world-class Customer Relationship Management system to sweeten the deal for affiliates. So, you can track leads, create personalized workflows, and monitor your sales pipeline in one place. 

Pros

• Incredible integration of marketing and sales tools.
• Advanced reporting and analytics.
• Scalability for large enterprises.

Cons

• Pricing can add up quickly.
• It may feel overwhelming for beginners.

Pricing: Hubspot is free for up to 2,000 emails per month. Premium plans start at $15 for 1,000 contacts. 

---

#3. Mailchimp: One of The Best Email Marketing Platforms Popular For its Simplified Approach

Mailchimp is a crowd favorite for those who enjoy simplicity and reliability. Whether you’re a seasoned media buyer or just starting out, its drag-and-drop editor and professional templates make campaign creation effortless. 

It offers insights for affiliates who love data-driven reports that help refine campaigns for better investment returns. 

Pros

• Extremely user-friendly interface.
• Multichannel marketing options (email, social, ads).
• Solid automation tools for streamlined workflows.

Cons

• It’s relatively pricey as you scale.
• Limited features in lower-tier plans.

Pricing: As one of the top mass email marketing platforms, Mailchimp includes a free plan of up to 1,000 monthly emails for 500 contacts. Its paid plans, however, start at $20 monthly for an additional 500 contacts.  

💡Why Media Buyers Will Love It: Mailchimp’s ease of use and multichannel approach make it a go-to for managing email and social campaigns.

---

#4. MailerLite: One of the Top Mass Email Marketing Platforms With Excellent  Customer Support

Looking for one of the best mass email marketing platforms that genuinely has your back? MailerLite is the ultimate choice. This tool blends simplicity with powerful features that punch above its weight. 

Beyond emails, MailerLite allows you to grow your list with signup forms, create landing pages, and even build an entire website.

If you love having an email marketing automation platform, this tool’s behavior-based workflows and segmentation tools are top-notch. Its analytics further helps you track and tweak your campaigns as deemed fit.

Pros

• Excellent customer support.
• Affordable pricing with generous features.
• Includes website and landing page builders.

Cons

• Some advanced features require integrations.
• Fewer pre-built automation templates compared to competitors.

Pricing: It’s free for 1,000 contacts and 12,000 emails/month. Its paid plans start at $9/month for the first 500 contacts and unlimited monthly emails.

💡Why Media Buyers Will Love It: MailerLite is perfect for budget-conscious buyers who want robust features and unbeatable support.

---

#5. Klaviyo: One of the Top Email Marketing Automation Platforms

Klaviyo is a fantastic tool for anyone running an eCommerce store or requiring next-level automation. It’s designed with online retailers in mind, tracking every interaction, from website behavior to purchase history. The tool then uses the data to craft hyper-personalized email campaigns. 

Klaviyo’s detailed reporting and intuitive benchmarks ensure you know how well your campaigns stack up against the competition. 

Pros

• Outstanding automation and personalization tools.
• Advanced reporting and analytics for deep insights.
• Tailored solutions for e-commerce and retail industries.

Cons

• Learning curve for beginners.
• Pricier compared to other platforms.

Pricing: Klaviyo is free for 500 emails/month with 250 contacts. However, its paid plans start at $45/month for 1,000+ contacts and 15,000+ emails. 

💡Why Media Buyers Will Love It: Klaviyo’s precision and data-driven approach make it a go-to for affiliates needing sales and conversions in high-volume campaigns.

---

Email Marketing Platform Comparison

Email marketing platforms come in different forms and utilities. They help to design and send emails that compel your readers into action. Furthermore, these platforms can track whether your recipients actually open and read your emails. 

Interestingly, the email marketing platforms in this roundup offer free trials and cost-effective plans that won’t burn a hole in your pocket. The table below briefly compares them.

Email Marketing Platforms	Free Plan	Tiered Plan Price Starts At	Best For
Brevo	Max of 9,000 emails per month	$8 for 500 contacts and 5,000+ emails	Small and medium-sized businesses
HubSpot	Max of 2,000 emails monthly	$15 for 1,000 contacts	Large-scale enterprises
Mailchimp	Max of 1,000 emails per month	$20 for 500 contacts	Small to medium-sized businesses
MailerLite	Max of 12,000 emails  1,000 contacts per month	$9 for 500 contacts and unlimited monthly emails	Freelancers, small to medium-sized businesses
Klaviyo	500 emails 250 contacts	$45/month for 1,000+ contacts and 15,000+ emails.	E-commerce sites

---

Conclusion

There you go! We’ve reviewed how these top email marketing platforms can transform how you connect with your audience. Thanks to their sleek template, seamless automation workflows, and other features, these tools personalize every message and handle any heavy lifting for you. 

These features allow you to focus on what matters the most: growing your audience. So, whether you’re targeting a niche audience or juggling multiple campaigns, these email marketing platforms can turn challenges into rewarding opportunities. Are you ready to supercharge your marketing game? Get started with these tools. You can also partner with us at PropellerAds to help launch your campaigns quickly and get you in front of your audience.