AffLift Contest Case Study: How to Make a Campaign a Community Favorite
This year, the AffLift community voted Dood as the winner of the users’ choice award in the annual case study contest.
Dood didn’t focus on massive earnings but instead shared a step-by-step breakdown of running and optimizing an affiliate marketing campaign.
The value of this case lies in its practical insights, cost-saving tips, and real-time adjustments, making it a useful resource for beginners and experienced marketers alike.
“This follow-along will be divided into a few chapters, where I’ll cover different topics like which tools to use, how to find offers, what landing pages to test, where to host them, how to optimize campaigns etc.” – Dood
Focusing on Push and In-Page Push ads, the campaign tested various whitelisted traffic zones and ran on a SmartCPC pricing model with a daily budget of $50. The goal was to drive profits, refine the strategy, share key takeaways, and ultimately, help other affiliates optimize their campaigns.
Campaign details
Dood’s campaign was structured with clear objectives and an optimized workflow:
- Traffic source: PropellerAds
- Ad formats: Push ads, In-Page Push ads
- Affiliate networks: Various
- Monetization add-on: ProPush
- Tracking tool: BeMob
- Pricing model: Smart CPC
- GEO: Indonesia
- Bid: $0.025
- Daily budget: $50
- Targeting: Mobile, Android
The campaign focused on leveraging SmartCPC for cost-efficiency and targeted Android mobile users. One key aspect of the setup was using whitelisted traffic zones, allowing Dood to focus on high-potential traffic sources.
Optimization tools and methods
Dood actively optimized his campaign and shared practical cost-saving tips that helped make the campaign more efficient:
’When it comes to optimizing your campaigns, I mentioned already that you can start with the CPA Goal bidding model for your campaigns so you get traffic from the best zones. That way you could get results quickly.”
Key optimization methods
- Using CPA Goal bidding for better zone selection.
- Switching to SmartCPM after finding converting zones.
- Tracking and minimizing costs, starting with free hosting and a free-tier tracker.
- Using optimizer scripts from the AffLift forum to improve campaign performance.
- Avoiding flagged domains by running daily checks and ensuring landing pages remain accessible.
Performance and results
While the campaign wasn’t designed for massive profit, Dood’s real-time tracking and adjustments provided key insights for affiliates.
“Just for test, I picked some zones from the whitelist I mentioned above and ran a test campaign:”
“Since it’s a whitelist campaign, I didn’t expect (and get) much traffic:”
“The traffic started to drop, but actually the campaign showed some green ROI from the start!”
More on Dood’s approach
Dood’s campaign used multiple PropellerAds ad formats and bidding models to optimize performance. Here’s a quick summary:
- Ad Formats: Push Notifications, Popunder ads, Direct Click, In-Page Push, Interstitial, Survey Exit.
- Bidding Models: CPA Goal, SmartCPM, CPC, CPM.
- Optimization Features: Frequency capping, audience exclusions, and automated optimization tools.
For a full breakdown of PropellerAds’ features, pricing models, and targeting options, read the complete thread in the AffLift forum.
Final thoughts and key takeaways
Despite the campaign’s modest earnings, the real value lies in the insights gained and the strategies shared:
- Selecting the right traffic sources and ad formats is crucial for campaign success.
- Cost-saving strategies significantly impact overall performance, so opt for pricing models with auto-optimization and don’t forget to track conversions for tools’ proper work.
- Testing and black/whitelisting lead to better long-term results, allowing you to determine what works and needs more investment and what doesn’t (and needs to be ripped off).
- Community-driven insights provide valuable shortcuts for new affiliates.
Dood’s step-by-step breakdown and real campaign data, make this an excellent resource for both beginners and experienced affiliates. Whether you’re looking for cost-saving techniques or optimization strategies, this case study provides a strong foundation in both.
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