Top 5 Types of Digital Marketing: Which Is the Best Strategy for Your Business?
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So, what are the types of digital marketing with the best results? That heavily depends on your brand/offer, aim, approach, expectations, resources… Many factors.
Choosing the right one means keeping it all consistent with what you want to achieve.
In this blog post, we explore the top 5 types of digital marketing and discuss which businesses can use them to achieve specific goals.
Content Marketing
Content marketing involves creating and sharing informative and useful content that increases brand awareness. It includes various types of content, such as blogs, how-to videos, and e-books.
When using this strategy, you must regularly publish content valuable to your audience. Each piece must be high-quality, reliable (truthful and supported by relevant sources when needed), answer the audience’s questions, educate them, and help them make an informed decision.
What makes content marketing a crucial part of your digital marketing strategy is that it’s:
- Highly versatile. You can create different types of content, such as blogs, social media posts, videos, podcasts, and newsletters.
- The base for all other digital marketing strategies, especially SEO, social media marketing, video marketing, and affiliate marketing.
Which businesses can make the most of content marketing?
Content marketing works best for B2B businesses, both product-based and service-based.
It helps them build brand awareness, authority, and customer loyalty. It also helps increase engagement, generate leads, increase conversions and sales, and drive website traffic when combined with SEO.
Search Engine Optimization (SEO)
SEO is a digital marketing strategy that focuses on creating high-quality website content and improving site performance to make it easy for search engines to crawl, index, and rank on the first page of search results.
SEO and content marketing go hand in hand since your content must be optimized for search engines to be discovered and ranked high on the SERP. When done properly, this strategy can bring your web page to the top of the SERP, driving more organic traffic.
Which businesses can make the most of SEO?
SEO works for all businesses, regardless of their size and type.
It helps them increase visibility, website traffic, and sales. And, while it may take more time to see the results, with SEO, your business will gain consistent free organic traffic in the future.
Social Media Marketing
If you’ve ever questioned if social media marketing is a type of digital marketing, here’s your answer: YES! And, as you can see, it’s one of the best.
Social media marketing is all about sharing content on social media platforms. Product images and videos, posts linked to a web page, contests, giveaways, and events are some of the options you can share on your page. You can also run ads targeting your audience for greater exposure and visibility.
Which social media platform you use depends on your business and the type of audience you want to reach.
For instance, e-commerce businesses targeting young adults between 18 and 29 will have the best results on Instagram, whereas those targeting people aged 30-49 and older on Facebook.
On the other hand, software development businesses can yield the best results on Facebook and YouTube as these channels allow them to share video content, such as product demos and how-to’s.
Social media marketing is a must for every business because it’s free to use with affordable paid advertising options and has high conversion rates. Plus, it’s easy to use and allows you to directly communicate with your audience (prospects and existing customers) to increase sales and loyalty.
E-commerce businesses, influencers, and affiliates. They can easily share images and video content across selected channels to increase exposure and engagement and drive traffic to their website.
Email Marketing
Email marketing focuses on sharing valuable and informative content via email. Product pre-launches and launches, discounts, coupons, and newsletters are the most common types of content sent.
This strategy has the highest ROI among digital marketing strategies, going between $36-$40 per dollar spent.
But, there are many other reasons to use email marketing besides its highest ROI.
Emails are a great way to stay in touch with your audience and keep them updated on the latest offers, promotions, or events. Also, you can educate them on an industry topic and send them a discount code or a freebie to show appreciation.
Well-thought-through email campaigns can improve customer loyalty, increase conversion rates and sales, and generate leads. And, the best part is that you can customize your emails according to your purpose/need to yield the best results.
Which businesses can make the most of email marketing?
All businesses can use email marketing to maximize the success of their digital marketing strategy. Emails are a powerful tool for increasing brand awareness, lead generation and nurturing, driving website traffic, promoting products/services, and retaining customers.
We’d like to point out that one email type works best for e-commerce businesses, increasing conversion rates and sales.
The so-called abandoned cart emails are a great way to win back potential customers. By sending these emails to clients who haven’t completed their purchase, you can convert abandoned carts into sales.
Video Marketing
Video marketing has become a superior digital marketing strategy because people now prefer watching video content over reading. The Hubspot Blogs research shows that 66% of consumers have watched videos to learn about a product or a business. Also, they tend to share video content more than any other type of content.
You can use videos to inform your audience about your products/services and engage with them via live streams. Moreover, you can use that content across various platforms, including YouTube, social media pages, and your website. And, you can include it in your ads.
Which businesses can make the most of video marketing?
B2B and B2C product-based businesses will see the biggest success from the video marketing strategy.
Marketers can craft compelling videos of their products (demos, unboxing, product overviews, testimonials) to showcase their importance and value.
They can use video marketing to promote their brand and products, increase engagement, and build trust and loyalty. And, since 55% of consumers watch product videos before buying, your videos can also help increase sales.
Search Engine Marketing/PPC Advertising
Search Engine Marketing (SEM) is a digital marketing strategy that aims to improve your website’s visibility using paid and unpaid strategies. It combines PPC advertising (paid results) and SEO (organic search results) to drive traffic to your website.
Marketers using SEM bid on keywords and demographics to reach their target audience and meet their intent. The ads are displayed on the top of the SERP, Google Ads, and social media.
Which businesses can make the most of SEM/PPC advertising?
Although every business can benefit from this strategy, small businesses are the best candidates. Through SEM/PPC advertising, small companies can reach their audience immediately.
This strategy helps businesses increase online visibility and website traffic, and build brand awareness quickly. All this leads to more leads and increased revenue.
Summing It All Up
There are quite a lot of different types of digital marketing campaigns today. But, not all have the same results for all businesses, so you need to decide which one(s) works best for your business.
To choose the right types of digital marketing, you need to consider the size and type of your business, your offer (the products or services you sell), goals, and budget among other factors.
The vast choice of strategies makes picking the right one(s) more difficult, but we hope this guide will help you make the right decision and reach your goals.
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