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TAG: Bidding model

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how to pay less for push traffic
Tutorials for Beginners

CPC, CPM, SmartCPC and CPA Goal for Push Notifications Traffic

As you probably know, for Push notifications campaigns, PropellerAds provides four bidding models: CPM, CPC, CPA Goal, and SmartCPC. Which to choose?

app acquisition strategies
Case Studies

Testing Mobile App Acquisition Strategies: What Bidding Model to Choose? [Case Study]

One of the decisions you need to make as part of the mobile app acquisition strategy is what bidding model to choose. Testing different options is the key.

smartcpc best practices
Advertising

Burning Questions About SmartCPC: Tips, Best Practices, Case Studies

How does SmartCPC, we've recently launched at PropellerAds, work? Here we give all details about SmartCPC, with real-life examples and case studies.

smart cpc for push and in-page push
Platform Updates

SmartCPC: New Bidding Model for Auto Optimization

Meet SmartCPC, the new bidding model from PropellerAds for Push and In-Page Push formats: automated zone management and 20%-30% cheaper traffic.

CPC for push notifications
Platform Updates

New Bidding Model! Cost per Click is Now Available for Native Push Notifications

Discover the future of advertising with our new bidding model! Bid per click on native push notifications for targeted, efficient campaigns