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Brand awareness is a measure of how familiar people are with your business. It is what comes before a consumer develops an interest in the product or service you offer. At PropellerAds, we understand how important awareness is to business and have created solutions like…
Do you feel like a child in a candy shop when choosing…
The Biggest Contest of all times is over! All prizes are given…
Today we are going to reveal the key facts about Interstitial ads – an efficient format for maximal audience engagement. Have you already used it for your campaigns? Well, if not, we bet that this FAQ will encourage you to experiment – Interstitials have an…
This article was initially published in December 2021, but it’s been updated…
Media buyers spend plenty of time converting creatives and testing them. Or,…
This article was initially published in September 2021, but it’s been updated in October 2023, due to accuracy reasons. The time has come to organize your knowledge about In-Page Push (IPP) ads and In-Page Push traffic. We are sure you have some questions and maybe…
The spookiest holiday of the year is around the corner, so if…
Popunder ads are like vinyl records. For years, people have been saying…
This article was updated on the 2nd of October, 2023 due to accuracy reasons. One of the crucial steps in setting up an ad campaign is choosing a bidding model. Of course, if you enjoy burning money, you can skip this step and follow your…