There are many theories of where the term “Black Friday” comes from and some are way more joyful than others. Regardless of its roots, the shopping bonanza has become one of the most lucrative festivities…
[Singles’ Day 11/11] Preparing for China’s Biggest Online Shopping Day
When you think about love, you often imagine an affectionate couple or a smiling family. However, many people believe that you first have to love yourself in order to show that emotion for others. And…
Online Casino Trends that Made an Impact in 2018
The art of gambling can be dated back to more than four centuries, but the current state of the pastime could not be any different. Today, millions of consumers choose to participate in a series…
6 Psychological Ingredients for High Converting Landing Pages
When it comes to creating a landing page that converts there are numerous schools of thought out there. Things as simple as adding a number instead can increase conversions and clickthroughs by as much as…
Simply Boo-tiful: How to Build a Great Halloween Campaign for Any Industry
Halloween is just around the scary curve, but this season goes beyond Saw marathons and trick or treating. For online businesses, Halloween represents a great time to market their products and improve profitability. After all,…
Fraud or Not: Is Incentive Traffic Allowed?
Most business owners wouldn’t consider paying random people off the street to walk into their store. It’s pretty obvious that most people would take the money, walk around, and well, not buy anything. But, the…
Not-So-Smooth Criminals: Fighting Ad Fraud
Today’s films usually portray scammers as slick people with quick reflexes and soothing voices. They usually hang out at casinos and specialize in conning rich people in one way or another. But the reality couldn’t…
Affiliate Insider: 3 Steps to Finding a Superb Gaming Offer
Since the creation of Pong, games have cast a spell that humans have not been able to break. Fast forward six decades and the widespread of mobile devices and technology, in general, has only added…
Research: Increasing First Time Deposits for Betting Brands [FREE PDF]
The biggest and most-watched sports championships are back to our screens: La Liga, Serie A, Premier League, Bundesliga – you name it. Time for Betting brands to shine! To give you more intel on how…
How to Manage Your Ad Frequency and Ad Schedule?
How to spot a fake marketing expert? We will share a simple trick with you. Ask for advice on how to correctly schedule an ad campaign, also make sure to inquire about the recommended frequency….
