Author photography
Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

NewsDigest_number7
Industry News

AdTech News Digest | FIFA Ad Guidelines, eCommerce Highlights, and App Uninstalls Report

This week’s news digest features updated eCommerce statistics, the rules you have to follow if you plan on advertising during this year’s World Cup

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Industry News

AdTech News Digest | Net Neutrality, Facebook’s Cryptocurrency and Alibaba Becoming Top eCommerce Platform

Check out our summaries for the most important updates in the world of online advertising and digital marketing as a whole

Misleading-Ads_Regulations guide
Affiliate Marketing

Staying on the Legal Side: Misleading Ads & Regulations Around the Globe

We’ll discuss the legal repercussions of employing misleading ads and how to stay on the right side of the law, according to your location

how ramadan impacts online shopping
Ad Trends

Ramadan eCommerce Trends: 11 Tips to Boost Your 2018 Campaign

Ramadan is the most sacred month of the year for the Muslim community and one of the most important from a commercial perspective.

NewsDigest_number6
Industry News

AdTech News Digest | New Browser by Amazon, YouTube Removed 8+ Million Videos and more…

Here’s a summary of the latest news to keep you informed about the latest changes in the world of online advertising

investigating misleading ads
Affiliate Marketing

Investigating Misleading Ads: What Are They and Why You Should Avoid Them

Learn why misleading ads are harmful & how to steer clear. Safeguard your interests & make informed decisions. Don't fall for deceptive marketing tactics

News Digest_number 4
Industry News

AdTech News Digest | YouTube Halting 3rd-Party Ad Serving & Mobile Ad Trends

Discover YouTube's move to halt 3rd-party ad serving and learn about the latest mobile ad trends shaping the digital advertising landscape

guide to conversion tracking
Tutorials

A Complete Introduction to Conversion Tracking

We’ll go over the definition of a conversion and how they are measured. We’ll also discuss the types of tracking mechanisms available

Pre-lander what-is-it-and-how-it-works
Tutorials

How to Improve Your Conversion Rates with a Pre-Lander

We’ll discuss the basic concept behind pre-landers, go over the most common types, and tell you what elements they need to help improve your conversions

News Digest number 3
Industry News

AdTech News Digest | Crypto & CFD Ads Updates, Mobile Research, and Native Ad Trends

Discover the latest insights on Crypto & CFD Ads, Mobile Research, and Native Ad Trends. Stay ahead with our comprehensive updates and analysis

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