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Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

how ramadan impacts online shopping
Ad Trends

Ramadan eCommerce Trends: 11 Tips to Boost Your 2018 Campaign

Ramadan is the most sacred month of the year for the Muslim community and one of the most important from a commercial perspective.

NewsDigest_number6
Industry News

AdTech News Digest | New Browser by Amazon, YouTube Removed 8+ Million Videos and more…

Here’s a summary of the latest news to keep you informed about the latest changes in the world of online advertising

investigating misleading ads
Affiliate Marketing

Investigating Misleading Ads: What Are They and Why You Should Avoid Them

Learn why misleading ads are harmful & how to steer clear. Safeguard your interests & make informed decisions. Don't fall for deceptive marketing tactics

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Industry News

AdTech News Digest | YouTube Halting 3rd-Party Ad Serving & Mobile Ad Trends

Discover YouTube's move to halt 3rd-party ad serving and learn about the latest mobile ad trends shaping the digital advertising landscape

guide to conversion tracking
Tutorials

A Complete Introduction to Conversion Tracking

We’ll go over the definition of a conversion and how they are measured. We’ll also discuss the types of tracking mechanisms available

Pre-lander what-is-it-and-how-it-works
Tutorials

How to Improve Your Conversion Rates with a Pre-Lander

We’ll discuss the basic concept behind pre-landers, go over the most common types, and tell you what elements they need to help improve your conversions

News Digest number 3
Industry News

AdTech News Digest | Crypto & CFD Ads Updates, Mobile Research, and Native Ad Trends

Discover the latest insights on Crypto & CFD Ads, Mobile Research, and Native Ad Trends. Stay ahead with our comprehensive updates and analysis

News Digest number 2
Industry News

AdTech News Digest | Second Half of March 2018

Below, we’ve collected this week’s most interesting headlines and condensed them into a single article so you can stay up to date

PropellerAds - Easter eCommerce Campaigns
Affiliate Marketing

Seasonal Advertising 101: Optimizing Your Campaign for Easter eCommerce Success

To help you get ready for this egg-loving, chocolate-rocking, Spring-fueled holiday, we’ve put together a complete guide for campaign creation

News Digest AdTech 1
Industry News

AdTech News Digest | First Half of March 2018

We have collected some of the latest industry headlines that will have a huge impact on ads networks and digital marketing as a whole

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