Author photography
Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

PropellerAds_Gaming offers
Affiliate Marketing

Affiliate Insider: 3 Steps to Finding a Superb Gaming Offer

Games offers come in all shapes, sizes, and layouts, but all great proposals tend to share a set of characteristics. Wonder what are they?

native banners ad locations
Monetize

Where to Place Native Banners On Your Website?

The positioning of your ad will determine how many people interact with it. And the more people click on the ads on your page, the more money you get

replace ssl certificate
Monetize

Confused About Google Chrome’s HTTPS and Symantec Regulations? Here’s What Publishers Need to Know

We will go over the Chrome’s new HTTPS and Symantec-related regulations, explain why the tech giant has decided to make these changes

Biggest_Misleading scandals
Quizzes

Expensive Lying Habits: Top 5 Misleading and False Advertising Scandals

Want to learn how much misleading customers can cost? Here are 5 of the most memorable false advertising scandals that cost these brands millions of dollars

PropellerAds - The state of mobile gaming
Industry News

The State of Mobile Gaming: A Closer Look for Affiliates

Unlock the latest insights into mobile gaming trends, empowering affiliates with valuable data and strategies for success. Dive in now!

native ads don't work
Interstitial Ads

The Reasons Why Your Native Ads Aren’t Working [Hint: Your Creatives]

One image is worth a thousand words and, when it comes to Native ads, it's an absolute must to have a catchy creative. Actually, science can help us with that

Bidding_Budgeting
Tutorials

Bidding and Budgeting: How to Set the Right Bid for Your Paid Ads Campaign

In this article, we’ll go over the basics of the bidding model, the different structures available, and give you tips to manage your budget

NewsDigest_9
Industry News

AdTech News Digest | Fraud on Google Play, EU Rejects Copyright Payout Law, Facebook Blocking the Wrong Ads

In this news digest, we’ll take a look at the app marketing, the value of the augmented reality market, the EU’s rejection of the copyright payout proposal

What-is_API_Article
Tutorials

A Complete Intro to APIs and How They Are Used in Affiliate Marketing

Unlock the power of APIs in affiliate marketing. Learn how they streamline processes, optimize campaigns, and boost revenue. Dive in now!

why to use https on your website
Monetize

Digital Security 101: Why Should Publishers Use HTTPS on Their Website?

Google and other major companies are making a push toward HTTPS, a secure connection protocol that allows websites to interact with browsers in a safe way

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