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Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

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Quizzes

Expensive Lying Habits: Top 5 Misleading and False Advertising Scandals

Want to learn how much misleading customers can cost? Here are 5 of the most memorable false advertising scandals that cost these brands millions of dollars

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Industry News

The State of Mobile Gaming: A Closer Look for Affiliates

Unlock the latest insights into mobile gaming trends, empowering affiliates with valuable data and strategies for success. Dive in now!

native ads don't work
Interstitial Ads

The Reasons Why Your Native Ads Aren’t Working [Hint: Your Creatives]

One image is worth a thousand words and, when it comes to Native ads, it's an absolute must to have a catchy creative. Actually, science can help us with that

Bidding_Budgeting
Tutorials

Bidding and Budgeting: How to Set the Right Bid for Your Paid Ads Campaign

In this article, we’ll go over the basics of the bidding model, the different structures available, and give you tips to manage your budget

NewsDigest_9
Industry News

AdTech News Digest | Fraud on Google Play, EU Rejects Copyright Payout Law, Facebook Blocking the Wrong Ads

In this news digest, we’ll take a look at the app marketing, the value of the augmented reality market, the EU’s rejection of the copyright payout proposal

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Tutorials

A Complete Intro to APIs and How They Are Used in Affiliate Marketing

Unlock the power of APIs in affiliate marketing. Learn how they streamline processes, optimize campaigns, and boost revenue. Dive in now!

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Monetize

Digital Security 101: Why Should Publishers Use HTTPS on Their Website?

Google and other major companies are making a push toward HTTPS, a secure connection protocol that allows websites to interact with browsers in a safe way

NewsDigest_number8
Industry News

AdTech News Digest | Chrome vs. HTTP, EU Banning Memes, No More Crypto Mining on iPhone

In its biggest effort to nudge users away from unencrypted websites, Google Chrome will mark HTTP sites as not secure starting July of this year

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Tutorials for Beginners

World Cup Jackpot: A Guide to Betting Offers for Affiliates

In this article, we’ll explain the basics of sports betting affiliate marketing and the advantages of promoting a betting offer for the World Cup

top affiliate events 2018
Affiliate Marketing

Top 10 Affiliate Marketing Events for the Second Half of 2018

Here’s our take on the top 10 affiliate marketing events for the remainder of the 2018 calendar.

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