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Author

Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

PropellerAds - The state of mobile gaming
Industry News

The State of Mobile Gaming: A Closer Look for Affiliates

Unlock the latest insights into mobile gaming trends, empowering affiliates with valuable data and strategies for success. Dive in now!

native ads don't work
Interstitial Ads

The Reasons Why Your Native Ads Aren’t Working [Hint: Your Creatives]

One image is worth a thousand words and, when it comes to Native ads, it's an absolute must to have a catchy creative. Actually, science can help us with that

NewsDigest_9
Industry News

AdTech News Digest | Fraud on Google Play, EU Rejects Copyright Payout Law, Facebook Blocking the Wrong Ads

In this news digest, we’ll take a look at the app marketing, the value of the augmented reality market, the EU’s rejection of the copyright payout proposal

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Tutorials

A Complete Intro to APIs and How They Are Used in Affiliate Marketing

Unlock the power of APIs in affiliate marketing. Learn how they streamline processes, optimize campaigns, and boost revenue. Dive in now!

why to use https on your website
Monetize

Digital Security 101: Why Should Publishers Use HTTPS on Their Website?

Google and other major companies are making a push toward HTTPS, a secure connection protocol that allows websites to interact with browsers in a safe way

NewsDigest_number8
Industry News

AdTech News Digest | Chrome vs. HTTP, EU Banning Memes, No More Crypto Mining on iPhone

In its biggest effort to nudge users away from unencrypted websites, Google Chrome will mark HTTP sites as not secure starting July of this year

top affiliate events 2018
Affiliate Marketing

Top 10 Affiliate Marketing Events for the Second Half of 2018

Here’s our take on the top 10 affiliate marketing events for the remainder of the 2018 calendar.

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Industry News

AdTech News Digest | FIFA Ad Guidelines, eCommerce Highlights, and App Uninstalls Report

This week’s news digest features updated eCommerce statistics, the rules you have to follow if you plan on advertising during this year’s World Cup

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Industry News

AdTech News Digest | Net Neutrality, Facebook’s Cryptocurrency and Alibaba Becoming Top eCommerce Platform

Check out our summaries for the most important updates in the world of online advertising and digital marketing as a whole

Misleading-Ads_Regulations guide
Affiliate Marketing

Staying on the Legal Side: Misleading Ads & Regulations Around the Globe

We’ll discuss the legal repercussions of employing misleading ads and how to stay on the right side of the law, according to your location

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