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Author

Olya Mikheeva

With a vast experience in creating selling texts, blog articles, and promos, Olya is well-versed in the iGaming industry. After years of work as a senior copywriter and editor in the sweepstakes vertical, she knows the ins and outs of online bookmakers, casinos, and their traffic monetization. With a particular passion for explaining complicated things in a simple way, Olya loves delivering useful and entertaining content for beginners and pros.

overheated auctions
Advanced Tutorials

Overheated Auctions & Media Buying: What are They and How to Deal With Them?

Discover strategies to manage overheated auctions and media buying effectively. Stay ahead in competitive markets!

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Platform Updates

Campaign Audience Reach: New Targeting Option for Onclick CPM

New targeting feature for Onclick CPM traffic - Campaign Audience Reach. The best way to get the most relevant traffic for your campaigns

what you don't know about utilities
Guest Expert

You Didn’t Know That About Utility Offers: Interview with David Long

We prepared the insights about Utility offers — thanks to our special guest David Long who shared his secrets of running Utility campaigns

how to run a trading app
App Marketing

Onclick + Survey Exit + Interstitials = 15k+ Conversions for a Trading App [Case Study]

Discover how a trading app leveraged onclick, survey exit, and interstitials to achieve 15k+ conversions. Learn actionable insights now!

push notification strategy
Push Traffic

Push Notifications Ads Strategy: Create a Push Campaign That Will Convert

Today, we’ll discuss how to set a Push Notification campaign to get the attention your product deserves and rise above social media algorithm

aff marketing trends
Ad Trends

Top 5 Affiliate Marketing Trends of 2024: Another Dimension of Familiar Verticals

Discover the latest in affiliate marketing for 2024. Explore how familiar verticals are evolving into new dimensions. Stay ahead of the curve!

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