Author photography

Julia Larionova

Julia is our in-house SSP lover, Product ambassador and, also, product marketing manager who loves writing about new features.

custome- Zone -Bidding- CPC
Platform Updates

Custom Zone Bidding for Push & Interstitial CPC Campaigns

Maximize ROI by fine-tuning CPC bids for specific zones in Push & Interstitial campaigns. Enhance targeting and boost performance efficiently

Propellerads - offer optimization
Platform Updates

New Essential Tool: Offer Optimization + [Case Study]

Meet the Offer Optimization - PropellerAds new smart feature to boost your campaigns and help them reach the peak of their performance

Viewability - Pixel- case
Affiliate Marketing

Viewability Metrics: Using Them in a Real-Life Campaign

Today we’d like to show you how you can use the Viewability data in a real-life campaign and drop some spoilers about the feature’s upgrades

new interstitials case study
Affiliate Marketing

New Interstitial Templates In Action: Format Overview + Case Study

We decided to do a quick recap on new interstitials, add some useful stats, and share a comparison test of the new templates