We Asked Experts: Is the FIFA Club World Cup Worth Affiliate Attention?
…and here is what they replied. Spoiler: this is a MUST-HAVE for media buyers who want to earn big this summer with the FIFA Club World Cup 2025.
Konstantin Ulanov, the co-owner of UFFILIATES, an iGaming CPA network
Opinion: The sports event calendar is nearly empty during the FIFA Club World Cup 2025: it will be the end of the European football season. It means there’s little competition for attention, CPMs are usually lower, but the conversion rates are solid enough. So, it will be one of those rare windows when hitting ROI is easier than during the peak Champions League weeks.
Tips: The critical phase will begin on June 28, when the playoffs will start. Once weaker teams drop out, we’re left with a pure dose of top-tier football: high-stakes matches every day and maximum live interest.
Prepare push notifications like “Mbappé scores!”, and highlight the top features of the iGaming offers you will run. And, note that user engagement spikes dramatically during knockout games.
And don’t ignore non-European GEOs. There are six CONMEBOL and CONCACAF teams, with massive fan bases, especially strong in Brazil. Matches against European giants happen once a decade, so Brazil, Mexico, and Chile might bring higher CTRs and lower CPCs than Western Europe.
The same can be said about the US (MLS audience), Japan, and Egypt. So, don’t forget to localize your landing pages, test collaborations with sports influencers, and explore niche channels.
And, UFFILIATES has plenty of global offers with payouts from € 10 to $22, depending on the traffic source and GEOs.
Konstantin: This tournament isn’t Champions League-level hype, but with summer football on pause, it’s a goldmine for scaling traffic, especially in the playoffs. Whoever prepares content in advance will patch those summer gaps in revenue.
Julia Gerlein, CEO of Alfaleads Network
Opinion: The FIFA Club World Cup is a unique event in a new format, featuring world-famous clubs from England, Spain, Brazil, Germany, and many other countries. Given the global broadcast scale and participation of football stars like Messi, Mbappé, and Bellingham, we’re expecting a lot of iGaming action.
You’ve got to strike while the iron’s hot — and that means preparing now.
Tips: Our advertisers and we are building event-specific landing pages, preparing creatives, optimizing ASO, and developing SEO sites for organic traffic focused on event-related keywords. And, we recommend paying attention to offers with broad GEO reach, including Tier 1 countries as well as those that allow you to send traffic from worldwide.
Some examples of what you can find at Alfaleads:
- Caseus and Titikaka – great for PPC, SEO-cross, ASO, SMS, and email traffic, with payouts from €220
- Leon with Reg2Dep up to 50%
- Wild Robin – tons of GEOs and high payout rates
If you need something tailored to your source or region, reach out to the Alfaleads Customer Care Team: they will be happy to help you find the perfect offer.
Julia: This upcoming event is definitely not niche — it’s a global-level tournament. While the traffic might not quite reach World Cup numbers, the hype around the Club World Cup will be massive. The Club World Cup is a fantastic opportunity for growth and profit. The potential is huge, and our business development team knows it. That’s why they’re actively working with partners every day — planning collaborations, securing special deals, and negotiating extra player bonuses. We’re confident that all these efforts will bring great results and solid profit.
To Sum Up?
FIFA Club World Cup is not something you wanna miss. So, join our partners, pick the best CPA offers, and enjoy the profit flow with your PropellerAds campaigns.
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