eCommerce Affiliate Programs You Cannot Miss
If you ever wonder what eCommerce affiliate programs are, it is simply a tracked partnership where you earn commission on qualifying sales within the window. And to succeed with eCommerce, picking partners should feel exciting, not messy.
The best partnership programs pair trusted brands with clear terms, solid tracking, and products your readers already want.
This list goes global on purpose, so you can mix marketplaces, big retail, and standout brands, then choose among eCommerce programs by fit, cookie length, and conversion story, not hype.
Amazon Associates
The classic pick for broad product coverage. If your audience already shops on Amazon, this program converts well and is easy to learn. Commission is category-based, with Amazon’s official table listing rates up to 10% for select categories, so your mix matters.
For scale, Amazon.com drew about 2.6 billion visits in June 2025, which is why broad roundups tend to convert.
How does it pay and track?
Clicks open a 24-hour earning window. If a shopper adds an item to their cart within that window, you still earn when they complete the purchase before the cart expires, usually within 90 days. That cart rule is why roundups and gift guides do well here.
Where to apply?
Amazon Associates has country-specific portals, so start from the main program page and choose your locale.
Tip: Keep your first three sales within 180 days to stay active.
eBay Partner Network
Great for deal hunters and collectibles, with a clear public rate card and simple rules. eBay’s global marketplace converts well when your audience likes auctions or refurbished finds. eBay reports 134 million active buyers worldwide in Q1 2025, which suits deal and collectible content.
This is a clean affiliate program eCommerce example; the rules are public and easy to follow.
How does it pay and track?
A buyer who clicks your link and uses Buy It Now within 24 hours earns commission. If they bid within 24 hours, you earn when they win the auction within 10 days. Best Offer accepted within 24 hours also qualifies. This short, action-based window rewards pages that drive intent quickly.
Where to apply?
Join through the eBay Partner Network portal. You can also view the live rate card from the same hub.
Etsy Affiliates
One of the best affiliate programs eCommerce creators whose audience loves handmade, vintage, or one-of-a-kind finds.use, or should use.
Etsy runs its program on Awin, so you get standard tracking and easy deep links. The public help page states a 30-day cookie on web visits, regional materials, and Awin profiles add that app purchases attribute for 7 days, which is generous for considered buys and gift guides.
How does it pay and track?
Commission on qualifying sales within the cookie window, last click wins. If you are highlighting multi-item lists, that 30-day web window gives shoppers time to browse and return.
Where to apply?
Start at Etsy’s Affiliates page; applications are handled through Awin, with regional profiles available. Capture a screenshot that shows “30 days” or “30 days, 7 days in app” for clarity.
Walmart Affiliates
A solid pick when your audience wants everyday essentials and fast shipping. Walmart runs its eCommerce program on Impact, so setup and reporting are familiar. Walmart.com saw roughly 485 million visits in June 2025, which supports everyday essentials and back-to-school content.
How does it pay and track?
Commissions are credited on qualifying purchases made within the program’s cookie window. The exact window is managed inside Impact and referenced in Walmart’s terms, so check your dashboard after approval.
Where to apply?
Start from the Walmart Affiliates site and register through Impact. Capture a screenshot of the program homepage that mentions Impact to give readers confidence in the setup.
Target Partners
A strong pick for big box variety and regular promos. Target runs its affiliate program on Impact, so setup and reporting feel familiar, and the public page invites creators to “earn up to 8%,” with category details provided after approval.
How does it pay and track?
Commissions apply to qualifying purchases under Target’s program terms. The specific cookie window and the full rate table are shown inside Impact once your account is approved, so check those before you publish rate tables.
Where to apply?
The Target Partners portal. For your screenshot, capture the hero section that shows “earn up to 8%” and mentions Impact for tracking.
Wayfair + Specialty Brands (CJ)
A go-to when your readers care about home, furniture, and decor. Wayfair’s catalog is huge, and the affiliate program also covers AllModern, Joss & Main, Birch Lane, and Perigold, so your content can stay on brand while linking across styles.
CJ’s public listing shows up to 7% commission with an average order value of around 300 dollars, which is why room makeovers and shopping guides tend to earn well here.
How does it pay and track?
The commission is percentage-based and varies by category. Cookie duration and any category rules are visible in your CJ dashboard after approval, so check the advertiser profile before you publish rate tables.
Where to apply?
Apply through CJ, then use Wayfair’s “Partner With Us” page for creator resources and brand guidelines.
Nike Affiliate Programme
A household brand with steady demand across shoes, apparel, and accessories. Nike runs regional programs, most commonly through Awin in Europe and CJ in the United States, so setup and tracking feel familiar.
The official Help page lists headline perks, earning up to 11% commission, and a 30-day cookie in the regions that publish those details.
How does it pay and track?
Approved partners earn commission on qualified sales within the cookie window. The UK Help page explicitly states a 30-day cookie, while the US Help page directs applicants to CJ for the current terms. Check your regional network profile after approval for any country-specific rules.
Where to apply?
Start from Nike Help, then follow the link to your region’s network, Awin, or CJ. For your screenshot, capture the Help section that shows “up to 11%” and, where available, “30-day cookie.”
Sephora Affiliates
A beauty staple with year-round demand. Sephora runs its program on Rakuten Advertising, so setup and tracking are straightforward, and the official page highlights a nice perk: you can earn commission on all products without brand restrictions.
That breadth makes roundups, seasonal gift guides, and trend posts a good fit.
How does it pay and track?
The commission and cookie terms are provided inside Rakuten after approval. Sephora’s public page does not publish a fixed rate card or a public cookie window for the US site, which is common for large brands, so check your Rakuten dashboard before you quote numbers.
Where to apply?
Start at Sephora’s Affiliates page, then continue through Rakuten Advertising to complete your application. For your screenshot, capture the Sephora page section that mentions Rakuten and “earn commission on all products.”
Final Thoughts
Great picks come from fit, not hype. Choose a mix of marketplaces, big retail, and brand stores that match your audience, then judge each by the live rate card, cookie window, region rules, and how well your content converts.
Keep a simple checklist, program link, network, rate notes, cookie, reversals, and top pages. Add clean screenshots with alt text, update them quarterly, and prune links that stop earning. Do this with consistency, and your eCommerce affiliate programs will compound month by month.
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