How to Work With Utility Vertical: Ready-Made Flow Schemes
We created this completely new format for you: no long reads or heavy theory — just practical workflows you can save and use anytime you launch a Utility campaign.
Here you are, three workflows:
- shown on interactive maps (so you can click and play around)
- duplicated in clear, easy-to-follow visuals
Flow 1: How to Work With Utilities: Beginning
You’re 100% ready to launch your Utility campaign with Flow 1 — a step-by-step guide to choosing the right traffic format, setting things up, and kicking off your first tests.
In the interactive scheme below, you can click on every step to get additional tips, perfect for beginners looking to launch utility campaigns from scratch.
Flow 2: How to Work With Utilities: Optimization and Scaling
Your test results look promising? It’s time to grow, then! Here is a second flow: it walks you through campaign scaling and increases traffic volumes without losing quality.
Once your utility campaign is live, it’s all about smart optimization and scaling. This interactive flow breaks down each stage — from analyzing early performance to adjusting bids and creatives — with practical tips at every step.
Flow 3: How to Work With Utilities: Troubleshooting
Something’s off? It’s okay, it happens. And, in most cases, you can easily solve it. The third flow is your go-to troubleshooting guide, which includes clear steps to help you quickly find and fix problems.
Even the best-planned utility campaigns can run into issues. This interactive csheme helps you identify common problems — from low CTR to approval delays — and offers actionable fixes for each one.
You’ve got everything you need now. Start your Utility campaign right here — just hit the button:
