13 Ready Ideas for Your Telegram Funnels [In Collaboration With SMIT.LINK]
Hi from PropellerAds and Stas Yagupov, founder of SMIT.LINK! We collaborated to bring you a ready toolkit for Telegram marketing: proven, high-converting funnels that bring stable, high-quality leads.
In this guide, Stas shared (and we wrapped it up in neatly designed flowcharts):
- The basic universal Telegram mechanics
- Exclusive bundles for specific niches like iGaming, Nutra, and other challenging verticals
Part 1: Basic Universal Telegram Funnels
Before you dive into experiments with creative approaches, you’d better test basic universal funnels. The main difference between them is the landing page type: choose the one depending on your tasks and demands.
Funnel 1: Directing Users to a Telegram Channel
You can also add a chatbot to your funnel and connect a chat to your Telegram channel for more engagement.
Note: In this case, you are not supposed to sell the product directly. Instead, you are selling the idea of subscribing to your channel. The actual sales happen inside the channel.
What you need to make this funnel work:
- Write a clear, strong channel description
- Pin a message with a simple and attractive offer
- Add an active button that leads to your funnel (bot, landing page, direct messages)
- Link your posts to each other so people can explore more content
- Stick to the content balance: 70% useful, 20% lifestyle, 10% selling
- Use engagement tools like polls, contests, and discussions
- Set up full analytics (e.g., with Prizma.tools) to track each subscriber’s journey
| Pros | Cons |
|---|---|
| Perfect way to warm up users | You need to create quality content regularly — it takes time and effort |
| High long-term ROI: warmed-up subscribers are more likely to buy again later | Funnel setup is complex: channel, landing page, sales content, follow-ups |
| Long sales cycle — sometimes a month or more |
To sum up: one of the most effective strategies if you’re ready to play the long game and invest in content. Works best for high-ticket products.
Funnel 2: Directing Users to a Chatbot
Chatbot funnels have recently become less common, but they remain one of the most popular options.
How it works:
- You write a chatbot script — usually a sales sequence: segmentation, warming up (touching pain points and needs), and then the offer.
- Add push notifications and follow-ups to gently bring users back if they drop off.
- Build the bot (from scratch or using a builder), test it, then run Telegram Ads with a launch button.
| Pros | Cons |
|---|---|
| Audience segmentation and targeted messaging | Bot launch CTRs are usually lower than for channel subscriptions |
| High engagement thanks to interactivity | Hard to sell expensive products quickly — long scripts lose people, short ones don’t warm them up enough |
| Easy to motivate users (e.g., with a gift or reward) | |
| Can be integrated with channels, landing pages, and email campaigns | |
| More stable and predictable results compared to channel funnels |
To sum up: a chatbot funnel has a more complex setup, which takes time to build and test. But it can become a super effective tool for automated sales and warming up leads, all in one place.
Funnel 3: Directing Users to an External Landing Page
This is one of the simplest and most popular methods of sending traffic outside of Telegram.
| Pros | Cons |
|---|---|
| No Telegram Ads limits — you can position your offer any way you want | Lower CTR — people don’t like leaving Telegram |
| A single landing page works for multiple traffic sources (SEO, Google Ads, social media) | No way to warm up users before the lead form |
| Quick setup and instant results | Cold leads are usually more expensive |
| Easy to connect analytics and CRM |
Note: Besides external links, you can try to promote a landing page inside Telegram by packaging it as a Telegram Mini App. It’s quick and cheap to set up, and many marketers opt for this.
To sum up: a good fit if you want fast results and don’t want to invest in warming up or content creation.
Funnel 4: Directing Users to a Specific Telegram Post
That’s some mix of the first and the second basic funnels – a less common but interesting option!
How it works:
- Create a detailed post with an offer (you can add buttons, images, or video)
- Promote this post via Telegram Ads
| Pros | Cons |
| Helps warm up the audience before asking for a subscription or click | Slight conversion drop because of the extra step |
| Even if people don’t convert, some will still subscribe | |
| Great for complex products or expert-based offers where a message needs explanation |
To sum up: it’s great if your product needs some explaining before people are ready to act.
Funnel 5: Directing Users to a Mini App
The newest format – Telegram Mini Apps! It can make your funnel unique and super-engaging with quizzes, calculators, catalogs, games, or other interactive tools.
| Pros | Cons |
| High engagement thanks to interactivity | Higher development and UX costs |
| You can segment users through the experience | More drop-offs — some users don’t know how to use the app / have bad internet / outdated Telegram version |
| Feels fresh — can break through ad fatigue | |
| Flexible format for creative campaigns |
To sum up: an excellent choice for brands ready to experiment and invest in user engagement. Works especially well when combined with other funnel types.
Part 2: Creative Funnels For Specific Niches
So, we’ve covered the basic funnels. Now it’s time for the fun part — let’s explore creative, unconventional funnels and combinations that work great for specific niches.
Funnel 6: Channel + Chatbot for B2B Products
How it works:
- First, subscribers get warmed up in the channel with helpful B2B content: case studies, expert insights, client stories (80% value / 20% sales ratio)
- Then, you push free consultations through promo posts
- At the same time, you use an extra funnel — motivate subscribers to start your chatbot by offering something valuable (like a checklist or free resource). This step is key — it creates an additional contact point with the client
Before giving the freebie, run a quick segmentation to understand their needs. After that, you can follow up with personalized messages — even if they unsubscribe or mute the channel.
Stas: The best way to convert B2B leads is through a one-on-one video consultation. And you don’t need to wait for the client to text first. If your channel is connected to a tracking tool like Prizma (developed by SMIT.Link), all subscribers are saved in a database, even if they later unsubscribe.
You can also add a referral program inside the bot to boost word-of-mouth promotion.
| Pros | Cons |
| Deep audience warming before the sale | Requires high-quality, regular content |
| Personalized offers through segmentation | You need a clear incentive to get users into the bot |
| Strong follow-up and reactivation opportunities | Takes time and resources to handle consultations |
| Referral system brings in new leads at no extra cost |
To sum up: a solid strategy for B2B products where personal interaction matters. Works best for complex services with long sales cycles if you’re ready to invest in content and analytics.
Funnel 7: Mini App + Sales Landing Page for iGaming
In this type of funnel, the ad creative usually highlights some kind of bonus (e.g., “🏆 Get 2,000 tokens for signing up”).
Next, the user enters the mini app — often a small game (for example, guessing match results). After a user completes a certain task, the bot awards them with a bonus and invites them to visit a landing page to claim it.
| Pros | Cons |
| High CTR | Mini app development and testing can be complex |
| Simple and short journey from first touch to registration | Telegram Ads is strict with iGaming, so you might need to make changes that will finally make the funnel a little less converting |
| The interactive mini app grabs attention and boosts engagement |
To sum up: best for projects where you need to hook users quickly. However, you must be ready to seriously invest in web app development.
Funnel 8: Chatbot + Channel for Nutra
Your ad must use an emotional hook, like “Take the quiz to find out why you’re always low on energy.” It’s important to avoid medical terms like “treats” or “cures” and stick to general ideas like “energy” or “well-being.”
Inside the chatbot, a user takes a short quiz (e.g., “How often do you feel tired?”) and receives a personalized wellness plan that might include recommended supplements. After the test, the bot suggests placing an order either on a landing page or directly in the chat.
| Pros | Cons |
| High engagement | You must carefully follow Telegram Ads moderation rules (no medical claims) |
| Very powerful warming-up | You’ll need to optimize your quiz with time |
| Ability to offer personalized recommendations |
To sum up: one of the best options to stand out in the Nutra space. While others offer generic supplements to everyone, you’re offering personalized solutions. It feels much more effective for users!
Funnel 9: Giveaway Mechanics for eCommerce
Key points to make this funnel work:
- The prize must be a product or service that’s only relevant to your target audience. No iPhones, in other words
- Keep the entry rules as simple as possible. In a perfect scenario, it must be just ‘Subscribe and click “Join.”’
- Design a promo post with a link to your channel
- Target a narrow, carefully selected audience segment. Never run it on a broad audience
- Use a bot with a randomizer to pick the winner
- The giveaway should last about 2 weeks
- Wait 2 months between giveaways so that your audience doesn’t burn out
| Pros: | Cons: |
| Cost per subscriber drops 2–3x during a giveaway | Prize must be well-matched to your audience — generic gifts attract freebie hunters |
| The right prize attracts exactly your target audience | It’s a bad idea to run giveaways too often |
| High engagement — people really want a prize | You need to plan how to pick winners and protect against cheating |
| Easy to set up with a bot and a promo post |
To sum up, giveaways with relevant prizes are a powerful way to cut subscriber costs when done right. One SMIT.Link case study used this strategy to promote a fishing gear store. They launched a giveaway of a fishing rod and dropped the cost per subscriber by 10x—from €1.50–2 to €0.20–0.70.
Funnel 10: Search-Based Ads for Real Estate
Telegram has recently launched context-based ads. Now, when users type a query into the app’s search bar, a promoted channel or bot can appear above the external search results.
This feature allows your project to show up for highly relevant searches — for example, city or location-based queries like “Dubai.” You can also target your niche or even the names of competitor channels. Pretty obviously, such traffic can be only sent to a channel or a chatbot: external links, private chats, or closed groups won’t work out.
| Pros | Cons |
| Access to users who are actively searching = hot, high-intent traffic | You can only promote public bots or blogs — no external links or private channels |
| Great tool to beat competitors or protect your audience | Performance heavily depends on your project name and avatar |
| Perfect for niches with frequent searches: real estate, expat communities, regional topics | No data on keyword search volume — targeting involves guesswork |
| Competition is growing fast: CPM for hot queries can already reach €30+ |
Pro tip from Stas: You can lower CPM rates by targeting partial keywords. For example, instead of “real estate”, use “real est” or “real esta.” Many people don’t finish typing their queries.
To sum up: Telegram context ads are a new and still underused tool. They offer a great opportunity to attract highly targeted and engaged users at a low cost — if you move fast.
Funnel 11: Viral Gift with “Invite a Friend” Bonus (Works for Almost Any Niche)
Here, a user sees an ad and enters the bot. The bot offers them a gift or a bonus in exchange for sharing it with a friend or inviting someone to a bot or a channel. You can even build a full referral system with multi-level rewards (it’s not always necessary, though).
This mechanic works well for broad niches and gaming projects.
| Pros | Cons |
| Encourages viral growth — each user helps bring in more people | You need to carefully calculate the bonus so it motivates but doesn’t hurt profits |
| Universal format — can be adapted to almost any niche | There’s a risk of attracting users only interested in freebies |
You’ll have to rely on ad seeding in channels and organic promotion here, since Telegram Ads doesn’t always welcome this type of funnel.
To sum up: a strong mechanic with high potential, but it requires experience of filtering out freebie hunters to make it work.
Funnel 12: Income Calculator via Mini App + Channel for Finance
This one works great for finance-related niches. The point is to build an interactive calculator inside a mini app that allows users to play with numbers and visualize their future income. This will create a strong emotional engagement, and then you offer a clear next step: “Want to reach this income? Subscribe and get the plan.”
| Pros | Cons |
| An interactive experience is more engaging than just offering a guide | Requires time and resources to build a smart, accurate mini app |
| Personalization builds trust and interest | Ad wording must be carefully moderated to avoid rejection |
To sum up: a mini app income calculator funnel is a powerful engagement tool, perfect for products that promise real, achievable results.
Funnel 13: Online Personality Test for Digital Products
This funnel plays with a user’s curiosity. People want to learn more about themselves, so they willingly take tests, subscribe to the analysis, and are gradually warmed up in the channel.
| Pros | Cons |
| High engagement — people love discovering things about themselves | The test needs to be well-designed with truly interesting results |
| The channel is great for long-term nurturing and soft selling | The subscription must feel worth it — not just a dry report |
To sum up: an online personality test funnel is a great way to grab attention in psychology-related niches. It works best when the test is genuinely engaging and a channel builds long-term trust that leads to sales.
The Summary
We hope you’ve already bookmarked this for your future Telegram marketing: it’s not just something we invented, but proven bundles that work.
Stas: What I described in this article is just the tip of the iceberg: the mechanics we’ve tested on our own projects. Depending on your unique business goals, you can build a custom funnel tailored specifically to you. Still, I recommend using at least some of these funnel mechanics: we’ve validated it across hundreds of cases.
If you want to find out which funnel is the perfect fit for your project, book a free consultation with SMIT.Agency.
And if you want to run top-quality traffic from Telegram Mini Apps to make TMA a strong part of your funnel –
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