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propellerads-niko-AI-agent
Platform Updates

[New!] AI Agent NIKO Already in Your Account: A Shortcut to Smarter Campaigns 

Your new 24/7 account manager is live. NIKO AI agent helps you launch campaigns, fine-tune bids, scale to new GEOs, and run detailed reports from a single chat....

PropellerAds - Social Traffic case study on 34% more iGaming registrations in Nigeria.
Case Studies

How Social Traffic Type Brought 34% More Registrations Per 1000 Impressions [Case Study]

See how Social Traffic delivered +34.5% higher registration efficiency and +41% higher RPM in a Nigeria Onclick campaign....

propellerads-ad-inventory
Media Buying

Ad Inventory in 2026: Types, Pricing Models, and How Advertisers Buy It

Ad inventory works differently across programmatic and curated networks. See how each model handles quality, controls, and buyer visibility....

propellerads-malicious-ads-prevention
Learn

Malicious Ads vs. Brand Safety: A 2026 Guide for Performance Marketers

Malicious ads vs brand safety isn’t one problem. Learn how each risk works in 2026 and which defenses performance marketers should use....

propellerads-adware-detection
Learn

Adware in Paid Traffic: Detection and Prevention Strategies for 2026

Adware in paid traffic can drain ad budgets through fake clicks, hijacked links, and stolen sessions. See what buyers should check in 2026....

PropellerAds-protect-ad-campaigns-from-malware
Security

How to Protect Ad Campaigns from Malware Traffic in 2026

Malware traffic in 2026 is harder to catch and cheaper to launch. See what it looks like now, and what buyers can do this week to stay clean....

Discover the ultimate ecommerce calendar for media buyers with global shopping holidays, seasonal sales, 9.9–12.12 events, payday campaigns, and ecommerce traffic spikes for 2026–2027.
E-Commerce

Ecommerce Sales Calendar 2026–2027: Every Major Shopping Date You Need to Plan For

Ultimate ecommerce calendar for media buyers: shopping holidays, 9.9–12.12 sales, payday events, and global ecommerce peaks for 2026–2027....

Marketplace ads vs social ads: what's the difference and what brings you more and when?
Media Buying

Marketplace vs Social Commerce Ads: The Channel Was Never the Question, What is?

Marketplace vs Social Commerce Ads: learn which tests, metrics, and budget models scale, and why poor channel logic breaks budgets....

PropellerAds - Mexico iGaming case study on Direct Click campaign scaling before World Cup 2026.
Case Studies

World Cup 2026 Campaign Strategy: Mexico iGaming Case Study – 89.4% Deposit Rate & 260% ROI

This Mexico iGaming case study shows how testing, managed optimization, and Direct Click delivered 260% ROI before World Cup 2026....

This Mexico iGaming case study reveals how a leading sportsbook used PropellerAds Mobile Pops to generate 79K+ registrations and profitable World Cup-ready traffic before FIFA 2026.
Case Studies

79k Registrations Before the Whistle: How A Sportsbook Crushed Mexico Mobile Pops 

This Mexico iGaming case study reveals how the brand kept CPA around $10 and scaled profitable deposits before the World Cup 2026....

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