Oferta de Sorteo + Tag ProPush: Una Forma Fácil de Conseguir un 30% Extra a Tus Ganancias [Case Study]
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No todos los afiliados conocen las herramientas especiales para la monetización adicional, aquellas que pueden ayudarte a obtener más ingresos sin demasiado esfuerzo. Una de estas herramientas es una Smart Tag de ProPush.me.
Today, we want to share a successful case study from our partner who added the Tag on a landing page and received a significant additional income easily. All he did was just set the Tag in a couple of clicks.
We bet that you will get inspired by this example, so read on and take good notes!
Unas palabras sobre la Smart Tag de ProPush.me
The Smart Tag could be installed on your landing page as an opt-in window that will help you collect push subscribers for additional monetization. This means that you can receive cash from your main offer, plus from users who subscribe to push notifications.
The opt-in window or form doesn’t interfere with the flow. Whether users subscribe or not, they stay on the page for your main offer without being redirected to another page. As such, they continue interacting with the offer, which means that your conversions won’t be affected.
Now, let’s move on to the case study of our partner and see how this Tag works in practice.
Caso práctico: detalles básicos
Our partner is a media-buying company focused on SOI (single-opt-in) leads. Here are the offer details:
- Offer: Giveaway Gift Card
- Vertical: Giveaways
- Tipo de flujo: SOI
- Modelo de precios (lado ProPush): RevShare (СPM)
Our partner also used a pre-landing page with a survey. The ProPush.me Tag was installed right on this page, take a look:
As you can see, there is an opt-in window out there, and this is exactly the way the Smart Tag works. Users can subscribe to push notifications if they want, which will drive additional income for your main offer. If they refuse, well, nothing really happens – people will continue interacting with your pages, that’s all.
So, our partner just added the Smart Tag to the offer’s landing page. Giveaway offers don’t require any specific Smart Tag settings – you just put the Tag code in the body of your landing page, as high as you can. The service worker file (the one responsible for push notifications delivery) should be placed in the landing’s root directory. Here:
Como hemos dicho antes, los usuarios permanecen en la página de la oferta después de suscribirse (o no), lo que garantiza un CR estable. Nuestro socio no puso TrafficBackporque no se ajustaba a su embudo. Aún así, es una buena idea probarlo para tu oferta y configurarlo al final del embudo, una vez que ya se ha producido la conversión de la oferta principal – esto añadirá una monetización extra a ese usuario.
El modelo de precios elegido fue RevShare (CPM). En comparación con CPS (pago único por cada usuario suscrito), RevShare garantiza ingresos graduales a largo plazo, lo que convenía más a nuestro socio.
Detalles del tráfico
And now let’s talk about the specifics of traffic purchased at PropellerAds and used for the main Giveaway offer:
- Periodo: 05/11/2021 – 05/12/2021
- Formato: Anuncios popunder
- GEOs: Alemania, Italia, España, Bélgica, Ecuador, México
- Plataformas: Android – 54%, Windows – 21%, MacOS – 9%
- Presupuesto: 700$-2000$ diarios
Nuestro socio prefirió Popunder, ya que este formato es el más adecuado para su modelo de negocio que conlleva importantes volúmenes de leads.
Por último, pasamos a las estadísticas, y aquí están el tráfico y el gasto GEO de nuestro socio en su cuenta de anunciante de PropellerAds:
Y ahora echemos un vistazo a los ingresos adicionales de la Tag ProPush para los mismos GEOs y durante el mismo periodo:
Los ingresos medios de la Smart Tag fueron de 300-500 $ diarios. A veces, los ingresos de la Tag cubrían el 50% del coste del tráfico.
Recuerda que el CR depende del tipo de tráfico, la fuente y los GEO elegidos.
Your CR can potentially grow even bigger than in this case – just make sure to test different GEOs and see which performs exceptionally. Spot this recommendation for your push subscriptions.
Así es como se ven las estadísticas diarias en PropellerAds:
Y aquí vienen las estadísticas diarias de ProPush.me, incluyendo beneficios y conversiones:
Comentarios y insights
The juiciest part of our case study is still ahead! So stay tuned, and let’s discuss more numbers to make some conclusions about the Smart Tag efficiency.
La cantidad total de tráfico para los GEOs elegidos: 65.814.640 impresiones
Como nos informó nuestro socio, sus primeras pruebas con la Smart Tag se realizaron con un volumen de tráfico limitado. Así que no es de extrañar que no todo el tráfico comprado a PropellerAds se dirigiera al pre-aterrizaje con la etiqueta ProPush.
In general, our partner has spent $37 210 to buy traffic at PropellerAds for his Giveaway offer.
The ProPush Smart Tag generated $11 114 in additional income from the same traffic during the same period, which is about 30% of the traffic cost.
En resumen
So, our main conclusion about the ProPush.me Smart Tag’s efficiency is… It works! You have all the chances to get 30% of your traffic cost without any significant effort.
Additional monetization with push subscriptions suits almost any vertical, but it is especially winning for Giveaway offers because of their simple flow. Users don’t experience any difficulties when interacting with your offer – an opt-in window is non-invasive and does not interrupt their browsing anyhow.
Al elegir el modelo de precios, tienes dos opciones:
- CPS (pago por cada usuario suscrito) – ingresos instantáneos para todos los que buscan resultados rápidos. Especialmente adecuado para precios de suscripción elevados.
- Revshare (long-term payment that lasts throughout the entire subscription period) – this one ensures that subscribers continue to bring in cash for a pretty long time, and duplicate subscriptions are also paid. Revshare was chosen by our partner.
And here is another great piece of news from ProPush: it has adaptive rates. What does it mean? If the system marks your traffic as high-quality, you will have the chance to get an individual plan (for example, by raising the CPS rate).
So, start getting more money with PropPush.me Tag today – install it on your pre-landing or landing page and enjoy the flows of income flooding right into your pocket! And, of course…
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