Tom Hooker

While working as a writer and marketing consultant for the past 9 years, Tom has also developed a passion for the world of affiliate marketing. With first-hand experience and a solid background in online marketing, he has a deep understanding of the different ad formats, offers, and other elements that affect the performance of an affiliate campaign. Tom also loves backpacking around tropical countries, listening to the boom-bap sound of old school hip-hop, and playing amateur rugby with his local team.

14 January 2019 | Tutorials

Targeting Strategies for Beginners: How to Segment and Approach Your Audience

You can group people into segments based on broad characteristics like GEO or narrow it down by dividing customers based on user activity statistics

17 December 2018 | Events

Jackpot: PropellerAds is Heading to the Affiliate Summit West 2019!

The ASW19 promises to unite the most influential decision-makers, stakeholders, publishers, advertisers, and other key players in the affiliate industry

13 December 2018 | Industry News

Cheat Sheet: Digital Marketing Trends 2019

Stay ahead with our comprehensive cheat sheet on top digital marketing trends for 2019. Uncover strategies to boost your online presence and drive success

19 November 2018 | Tutorials

Intro to How to Conduct Effective A/B Ad Testing

You can conduct A/B testing based on the type of device consumers are using. You can divide your traffic into iPhone and Android users

12 November 2018 | Affiliate Marketing

Black Friday through Cyber Monday: A Survival Check List for Affiliates

One of the great things about Black Friday is that it also brings a flurry of great CPA offers. Advertisers are eager to get their products out

2 November 2018 | Advertising

[Singles’ Day 11/11] Preparing for China’s Biggest Online Shopping Day

Singles’ Day is such a hit that it generates more sales than Black Friday, Cyber Monday, and Thanksgiving combined