Key iGaming Metrics Every Affiliate Marketer Must Know
GGR, NGR, ARPU, ARPPU, LTV, retention, churn, and CAC: what each iGaming metric shows, the formula behind it, and which ones to check first. With FAQ.
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Oleksandr Shovkun is a Sales Team Leader at PropellerAds, leading the Account Strategists team with a focus on the iGaming vertical. He regularly shares expert insights on iGaming user acquisition, sports-driven ad campaigns, and traffic trends.
GGR, NGR, ARPU, ARPPU, LTV, retention, churn, and CAC: what each iGaming metric shows, the formula behind it, and which ones to check first. With FAQ.
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