Author photography
Author

Mariia Peretyatko

While being a do-all writer, Mariia has composed thousands academic, technical, and promotional texts. Digital marketing, ad networks, and trends of CTV advertising are her latest passion. Lately, the author has investigated the ecosystem of AdTech from both sides – publishers’ and advertisers’, so she knows the ropes of efficient monetization and will gladly share a pack of magical recipes with you. Mariia also loves studying Chinese, drawing, and taking street photos.

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Popunder Ads

Full Popunder Advertising Guide: Setup, Strategy, and Best Practices

Launch Popunder Ads on PropellerAds with step-by-step settings: GEO + bids, targeting, zones/subzones, retargeting, and optimization tips.

PropellerAds - 2026 predictions and 2025 performance marketing trends from AWA expert insights
Ad Trends

Trends: What Stood Out in 2025 and What’s Likely to Shape 2026 [AWA Expert Insights]

2026 predictions based on AWA conversations—how trust, anti-fraud, leadgen, and content-led conversion shifted in 2025 and what’s next.

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Case Studies

Plugging PropellerAds Into VN TikTok Shop: A New Funnel for Social Commerce Advertisers

Here is a new VN TikTok Shop performance strategy, proven to crush KPIs: plug PropellerAds traffic, whitelist hot zones and scale!

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Industry News

BREAKING: Google Bans Giveaways and Here’s What It Means

Google’s new policy moves giveaways out of “social gaming” and under iGaming rules. What really changed and how to stay compliant?

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Affiliate Marketing

Creator Commerce Era: When Influence Converts

Influencers are shifting to performance! CPA/CPS deals, live shopping and other ways how creators turns influence into conversions described.

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Tutorials

PBNs in the Age of AI and E‑E‑A‑T: Genius Move or SEO Suicide?

Can PBNs still work in the age of AI and Google’s E-E-A-T? SEO expert Dmytro Bandurenko explains and shows how to build value-driven PBNs.

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Ad Trends

Media Buying Trends 2026: Field Notes from PropellerAds

Discover the top media buying trends 2026 - from AI creatives and automation to iGaming growth, new GEO shifts, and smarter ad strategies.

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Ad Trends

Hot Trending Verticals for Cold Winter 2025-2026

Winter is coming! Grab these GEOs/verticals recommendations from industry experts - Voluum, Mobidea, and Afftrends - to be 100% prepared.

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Affiliate Marketing

Why Affiliates Struggle With Engagement Rates and How to Fix That

Struggling with a low affiliate engagement rate? Discover causes and proven fixes to lower costs, scale campaigns, and drive real conversions.

PropellerAds - attribution in affiliate marketing explained with expert insights
Affiliate Marketing

Understanding Attribution in Affiliate Marketing (with Expert Voices)

Attribution in affiliate marketing decides who gets credit for conversions. Discover how last-click and hybrid models impact ROI and payouts.

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