Understanding Attribution in Affiliate Marketing (with Expert Voices)
Attribution in affiliate marketing decides who gets credit for conversions. Discover how last-click and hybrid models impact ROI and payouts.
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While being a do-all writer, Mariia has composed thousands academic, technical, and promotional texts. Digital marketing, ad networks, and trends of CTV advertising are her latest passion. Lately, the author has investigated the ecosystem of AdTech from both sides – publishers’ and advertisers’, so she knows the ropes of efficient monetization and will gladly share a pack of magical recipes with you. Mariia also loves studying Chinese, drawing, and taking street photos.
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