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Tutorials

Online advertising tutorials to make you the smartest marketer in the room. Learn lead generation techniques, targeting strategies, and how to optimize ad campaigns.

crash course targeting strategies

Targeting Strategies for Beginners: How to Segment and Approach Your Audience

You can group people into segments based on broad characteristics like GEO or narrow it down by dividing customers based on user activity statistics

Propellerads - how to do AB testing

Intro to How to Conduct Effective A/B Ad Testing

You can conduct A/B testing based on the type of device consumers are using. You can divide your traffic into iPhone and Android users

PropellerAds_Gaming offers

Affiliate Insider: 3 Steps to Finding a Superb Gaming Offer

Games offers come in all shapes, sizes, and layouts, but all great proposals tend to share a set of characteristics. Wonder what are they?

Frequency-and-schedule

How to Manage Your Ad Frequency and Ad Schedule?

Maximize ad effectiveness by controlling frequency & timing. Learn strategies to refine ad scheduling for optimal performance & ROI

PropellerAds - $5 Budget to Test Campaigns

Why a $5 budget is not enough to test a campaign?

Discover why a mere $5 budget falls short for comprehensive campaign testing, hindering insights and effectiveness

native ads don't work

The Reasons Why Your Native Ads Aren’t Working [Hint: Your Creatives]

One image is worth a thousand words and, when it comes to Native ads, it's an absolute must to have a catchy creative. Actually, science can help us with that

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