This week, we are delighted to feature an exclusive guest post by Voluum, one of the top campaign tracking systems. Testing campaigns is instrumental to not only growing business revenue but also to making your advertising performance last long. But some marketers wish they could…
You’ve probably heard the term API before, but what exactly does it mean? And, how does it affect affiliate marketers and online advertising as a whole? In a nutshell, APIs allow applications to interact with each other. This, in itself, brings an array of benefits…
The crucial feature that sets online marketing apart from other forms of traditional advertising is the fact that you can measure the performance of your campaigns. Digital marketing platforms, like ad networks, for instance, allow you to see exactly what’s working and where you need…
Banner ad blindness is not a myth, but a real problem in the marketing industry. However, in this article, you’ll learn how to strategically implement banner ads so that the clickthrough rate (CTR) is profitable. There are proven methods that top tier marketers use today…