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App Marketing

Looking to boost app downloads? Learn about the best tools, ASO, app awareness, and winning strategies for promoting mobile apps.

mobile apps marketing mistakes

Common App Marketing Mistakes: How to Deal with Them?

Read about nine most common mobile app marketing mistakes and tips on how to avoid them. Practical recommendations from PropellerAds experts

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How to Scale a VPN App Offer with Push Notifications: X20 Conversions [Case Study]

A new hot case study! Insights on scaling mobile app marketing campaign with Push Notifications ad format on the example of the VPN app campaign

app acquisition strategies

Testing Mobile App Acquisition Strategies: What Bidding Model to Choose? [Case Study]

One of the decisions you need to make as part of the mobile app acquisition strategy is what bidding model to choose. Testing different options is the key

e-commerce app south east asia

Shopee eCommerce App: From 200 to 2000 Conversions a Day

This case study on a popular eCommerce app will show how a good user acquisition is done. We went from 200 to 2000 conversions a day!

user acquisition strategy for apps

User Acquisition for Mobile Applications: Fail-Proof Strategy

User acquisition for apps is a whole story of efficient audience capturing and turning them into leads. How to do that? Our Optimization team shares advice

app store optimization

App Store Optimization: How to Do It Right? [With Real App Owners Experience]

How to make your app stand out from the rest at App Store and Google Play? App Store Optimization wisely mixed with paid traffic is the key

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