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Ad Trends

Want to know the hottest trends in advertising? Join us as we uncover the latest strategies, emerging technologies and expert opinions.

PropellerAds - Valentine’s Day traffic article header about conversions, GEOs, and campaign tips

Lonely, Curious, Impulsive: How Valentine’s Traffic Really Converts

Want to test Valentine’s Day traffic? See 2024–2025 PropellerAds data, top GEOs/verticals, and creative tips to stay relevant.

Propellerads-chinese-new-year

Chinese New Year Ad Trends 2026: What Experts Expect to Peak

Chinese New Year: verything you need to know and prepare for - from GEOs and verticals to traffic sources and funnel adjustments.

PropellerAds - 2026 predictions and 2025 performance marketing trends from AWA expert insights

Trends: What Stood Out in 2025 and What’s Likely to Shape 2026 [AWA Expert Insights]

2026 predictions based on AWA conversations—how trust, anti-fraud, leadgen, and content-led conversion shifted in 2025 and what’s next.

PropellerAds - AI iGaming traffic scoring and its impact on media buyers

How Predictive AI Changes iGaming Traffic and Why Media Buyers Should Care

Predictive AI iGaming is reshaping traffic by judging player quality, filtering out bad users, and rewarding your clean traffic as a media buyer.

propellerads-media-buying-trends-2026

Media Buying Trends 2026: Field Notes from PropellerAds

Discover the top media buying trends 2026 - from AI creatives and automation to iGaming growth, new GEO shifts, and smarter ad strategies.

PropellerAds - chart showing global CPC surge and advertisers moving from Tier-1 to Tier-2 and Tier-3 markets

Tier‑1 CPC Surge: Why Media Buyers Are Moving to Tier-2 and Tier‑3?

Facing a CPC surge? Learn how media buyers cut costs and scale faster by moving from Tier-1 to Tier-2 & Tier-3 while keeping traffic quality.

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